The PURPLE GOLDFISH PROJECT: 1001 Examples of Lagniappe

#256. Submitted by Meredith Liepelt

Rich Life Marketing
http://www.richlifemarketing.com

“As a marketing coach, I work with solo-entrepreneurs and small business owners to help them increase their visibility online and offline. Once they decide to work with me, I send them a “welcome kit” which is a surprise to them. It includes 5 additional benefits to our coaching package that are outlined in the attached kit. In addition, I provide them with 7 of my most popular articles, checklists and forms that they can use immediately to attract ideal clients and increase their visibility. Lastly, I tell them how they can be featured on my blog, in my ezine and/or in my social media outlets, which will further expand their visibility and reach. This all comes as a surprise and is always very well-received.”

#261. Submitted by Stacey Rudy

Chobee

“My client Chobee Hoy Associates is a full service real estate firm in Brookline, MA. Chobee is the epitome of someone who will go above and beyond for her clients. Not only will Chobee provide her sellers with an unprecedented amount of advertising; Chobee will make an valiant effort to get their home sold in a timely manner. Here are some other examples of how Chobee has gone above & beyond for her clients:

Chobee will have a home stager come in to evaluate her customer’s home. Stagers offer helpful information that make the home more marketable.

If Chobee has a client who is relocating and their home is vacant, she will make sure that the vacant home is properly maintained and cared for. (ie., monitor heat & ac, pick up mail, provide lawn care maintenance, etc.).

Chobee will also provide new home buyers with helpful information about local schools, shopping, recreational information & etc. She will make sure that her clients are well educated on the area they select.

Chobee has provided her clients with outstanding service for over 30 years and this has led to a long list of dedicated admirers.”

http://www.exposeyourselfpr.com

#263. Submitted by Suzanne Andrews

“Hi, Im the host of Functional Fitness, PBS TV currently being closed captioned for the hearing impaired and for syndication. When people purchase my DVDs, I truly care about their results. (Im also a occupational therapy pracititoner who works in rehab) People get an email after their purchase that lets them know our service does not end after the purchase of their DVD. I sincerely mean that and if anyone has a question, they can ask and I will personally answer them. Try and get that from any TV Fitness person:) Ive written myself and they dont respond or it takes months or you get a canned response saying thanks for your email. Behind each DVD that sells is a person with a life challenge and Functional Fitness is real life fitness solutions for real life challenges.”
–
Suzanne Andrews, President
http://www.healthwiseexercise.com
Host of Functional Fitness, PBS TV
“We put the FUN in FUNctional Fitness!”
SEE A 60 SECOND PREVIEW
http://www.youtube.com/watch?v=WQGJdMKQ5ao

#265 Submitted by Meredith Liepelt

“Identity by Skin Perfect is a new makeup brand and retail store in Worthington, Ohio. They specialize in color analysis, high-quality custom blend mineral make up and image consulting. What sets their brand apart from others is that instead of selling “ sexy” like many other cosmetic lines, they sell “happy.” Their focus is on overall image wellness by playing up a client’s best qualities. To promote the feeling of “happy” in their store, they use lighting that is fresh and clean, they have plenty of fabulous chocolate available for their customers, display fresh flowers, create special sessions with groups of girlfriends, wedding parties and other events, provide product samples and conduct client-care follow up calls to their customers. http://www.MyColorIdentity.com – coming soon. http://www.skinperfectclinic.com – the sister Spa to Identity.”

#268. Submitted by Nic Nelson

Fjeldheim

“There are a lot of vacation homes in the Lake Tahoe area. Some of them are as big as we are, some are as luxurious as we are, but none match us in both categories. This is actually a problem. How many groups of 20+ people are looking for a fully-appointed luxury chalet? (most settle for big cheap “tourist sheds”) How many high-end families actually want 9000sf and 9 bedrooms? (most high-dollar customers come in groups of less than 7, even when an extended family or two families are traveling together)
We try to close the deal, and we win repeat customers, largely because of the “lagniappe” we offer: little things like free handmade custom-glazed Fjeldheim coffee mugs, or a gift basket of wine, chocolates, cheese and crackers to the person who made the groups reservation, and sometimes big things like event shuttle service (allowing guests to park at the free casino parking at the bottom of the mountain, and shuttling them up to Fjeldheim) or even setting up a Christmas tree for them so that it was ready and lit when they walked in the door.”

http://www.TahoeMountainHome.com
323-363-4417

Submitted by Debbie Fay

Bespeak Presentation Solutions
http://bespeakpresentations.com

“I am a public speaking coach and presentations development
specialist. i have 3 purple goldfish. [#270.] the first is a long sleeve t-shirt i send my first year customers at holiday time. it has “bejoy” on the front which mimicks my own logo “bespeak”. on the back is my tag line; bespeak; be heard.

The second [#271] are orange (my brand color) megaphones that i give my training “graduates” that have my logo and website on them.

Lastly, [#272] for my second year clients (and beyond) i sent out zip drives with my logo and website. Now they have a place to put their presentations! I cannot tell you the great thank you emails, letters and phone calls i get. When i haul my goodies to the post office in November i am positively giddy thinking of their surprise when they receive my
gifts.”