The Purple Goldfish Project: Lessons in Retaining Customers & Influencing Word of Mouth

by Stan Phelps on November 14, 2009

purple goldfish missing

PLEASE RT —>

I need your help. I’m desperately seeking a purple goldfish. . . actually a whole school of them for the Purple Goldfish Project.

The goal is to crowdsource 1,001 stories of Marketing Lagniappe for the book, What’s Your Purple Goldfish?.

A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

purple goldfish project logo

Here are the basic ingredients / r.u.l.e.s of a purple goldfish:

Relevant, Unexpected, Limited, Expression and Sticky.

6 examples:

  • Southwest Airlines – Grab you bag . . . it’s on.  Southwest doesn’t charge for bags
  • TD Bank – TD Bank has a penny arcade in their lobby, a free service to all who want to exchange coins
  • Five Guys Burgers and Fries – Free peanuts while you wait and extra fries with your order (lots of them)
  • Stew Leonard’s – Buy $100 or more of groceries, the register MOO’s and you get a free ice cream or coffee
  • Doubletree Hotels - Complimentary warm chocolate chip cookie when you check-in
  • Zappos - Free upgrade of your shipping to next day

Need more thought starters? Here’s ‘The Top 100 from the first 500 stories’.

thomas merton centerREWARD – For each of the first 1,001 stories of lagniappe I will donate a non-perishable food item to the Thomas Merton Center.  The Merton Center is a soup kitchen in Bridgeport, CT that not only provides food, but other programs that help people move out of poverty to become self sufficient.

In addition – each Purple Goldfish story will be featured on the website and the best examples will be featured in my upcoming book.

3 easy ways to contribute:

  • e-mail me your Purple Goldfish to sphelps [at] synergyevents.com
  • click the CONTACT button in the header above
  • or write a comment on this page including your Purple Goldfish

Bonus: If your ‘purple goldfish’ makes it into the book . . . you will receive a complimentary signed copy.

Which brands have made the cut?

(here is the alphabetical list of the first 750)

thermometer4[A] ABT Electronics #391, adidas #204, Advocate Lutheran General Hospital #476, Aqua Pools #80, Acura (Bridgewater, NJ) #97, Advantage Cleaners #322, AJ Bombers #152, Alaska Airlines #717, Alaska Stock Images #440, Alligator Lounge #205, Allstate #674, Amazon #51+165+441+567+695+732, American Express #297+415, American Girl #112, American Tea Room #603, America’s Tire #412,  Amica Insurance #428, Amici #708+709, Anne Perschel #350,  AOL #257, Apple #147+237+370+687+735, Arby’s #227, Aria Hotel #725, Arigato Sushi #355, Artuso’s Bakery #529, Atlantic Pediatric #613, AT&T #572+729+744, Audi #133, Aveda Spa & Salon #160, Avis #490

[B] Banana Republic #573, Bank of the Islands #244, Bar 89 #230, Bar Breton #477,  Baron Funds #73, Baskin Robbins #484+507, Beaver Creek Resort #129, Bed Bath & Beyond #85, BEEP Free Products #608, Ben & Jerry’s #4+13, Bergdorf Goodman #329,  Besito #238+239, Bespeak Presentation Solutions #270, Best Buy #474, Bigelow Tea #378, Bill Coleman Entertainment #267, Biosphere #520, Bistro Montage #226, Blimpy Burger #281, Bloom Processing #217, Blues City Memphis Cafe #292, Blue Ridge Soap Shed #266,  BLT Market #734, BLT Steakhouse #182, BMW (Circle NJ) #72+150 (Bridgeport CT) #190 (Darien, CT), Blue Salon #326, Blue Star #526, BMW #562, Bob Magruder #298, Bob’s Discount Furniture #126+398+399+676, Body Evolution #343, Bold Chat #678,  Bolt Bus #278+564, Bona Bros #356, bosc Marketing Muscle #139, Bose #421, Boston Market #581, BP #703, Brandeis University #242, Bridgeton Hotel #89, Broadview Hotel #442, Broadway Diner #713, Brock University #346, Broo Beer #723, Bruster’s #419, Burger Bar #746, Busse Automotive #331, Hotel Burnham #141, Butler’s Dry Cleaning #405

[C] Cafe Ibis #409, Cafe Luxemborg #496, Cafe Metro #656, Caledonia Golf & Fish Club #575, Calise’s Delicatessan, Campus Advantage #464+465+466+467+468, Canine Fence #513, Canyon Cafe #159, Capital Grille #122+438+504, Capitol Photo Interactive #274,  Caribou Coffee #2, Carnival Cruise Line #64+208, Carter’s #27, Cartridge World #249, Chaffin’s Plumbing #360, Changi Airport #508Chegg #235, Chicken Delicatessan #127, Chick-fil-a #125 + 641, Chipotle #301, Chirpin Chicken #548, Chobee #261, Chocopologie #406, Cinnamon Bar #680, citi #693, Citizen’s Bank #33, Classic Barber of Greenwich #157, Classic Shine Detailing #82, Clayton’s Automotive #372, Clement Marketplace #209, Club Fit #738,  Coca-Cola #186, Cole Haan #534, Comcast #381, Commonwealth of Puerto Rico #616, Conference Call Unlimited #339, Cosi #32+206, Costco #216+606, Courtyard by Marriott #57, Criterion #689, Croc’s #184, CuisinArt Resort & Spa #284, Cum Laude #243, Customer Connection Co. #420

[D] Dallas Ft. Worth Airport #559, Dancing Elephants #247, Danny Meyer #403, Dave Carroll #340, David Yurman #327, Dedrick’s Pharmacy and Gifts, Del Frisco’s Steak House #118, Del Taco #451, Delta #361+724, Demas #173, Denny’s #7, Desert Moon #601, Descend Salon #394, DIAGEO #413, Diamond Cabs #81, Discount Tires #408, Disney #12+149+171+228+#537+604+653+660+702, Distinctive Homes #254, Dogfish Head #530, Domino’s #237, Donna Spears #325, Doris & Ed’s #318, Doubletree Hotels #5+#16+30+276+500+510, Dove #634, Dr. Alan Stern DDS #612, Dr. Drysdale #197, Dr. Greg Preston #169, Drury Inn #671, Dr. Yeh #635, Dr. Yudell #515, Dry Cleaning Factory #90, Dunkin Donuts #338

[E] El Bandito #400, Emirates Palace #516, Eleven Madison Park #571, EMI #692, Encoded #679, endless.com #181, Enterprise Rental Car #105+551, Entertainment Weekly #264, Enviro Express #84, ESPN Zone #334, Ethan Allen #102, etsy.com #188, Equinox #259, Exclusive Resorts #119

[F] Facebook Marketing for Dummies #309, Fairfield Granite #59, Fairfield Inn #387, Fairmont Copley Plaza #288, Fairfield Lumber #448, Family Diner #698, Fat Cat Pie Company #231, Father & Son’s #43, Fjeldheim #268,  FIG’s #473, Fiji Water #462, Fillmore San Francisco #37, Finger Nail Salon #28, Firebox.com #70, First Watch Cafe #643,  Fiskars #353,  Five Guys Burgers & Fries #94, Foam + Wash #121, Ford #155+741, Fort Wayne International Airport #176, Four Seasons Hotels #192+218, Four Seasons #304+669+730, Fresh Direct #359, Friendly’s #75+418, Fromagerie Rumson #163, Frontier #222, Fuddruckers #280, Functional Fitness #263

[G] Gallery Furniture #62, Gans Ink #501, GAP #55, Garden Catering #471, Gina DiMascio Salon #652, Gold to Go #516, Good Giving #21, Google #46, Graegle Hardware #354, Grand Central Racquet #63, Grateful Dead #310, Great Harvest Bakery #383, Great Wolf Lodge #509, Green Dragon Herbals #255, Grooming by Debbie #104,  Ground Round #53, Gumba’s #336

[H] Hallmark #617, Hamilton College #588, Hampton Inn #599, Hard Rock #26+737, Harley Davidson #178, Hashable #745, Heights Restaurant #31, Heineken #307, Herbndvelopment #630, Herman Miller #158, Highland Cafe #532, High Voltage Tattoo #151, Hilton #624+743, Hilo Hattie #524, Holiday Inn Express #740, Home Warranty #201, Honda #533, Horizon Air #78, Hotel Erwin #287, Hotel Gansevoort #282, Hotel Max #285, Hotel Mela #470, Hotel Monaco #290+395,  Hotel Murano #185, Hot Springs Village #736, HSBC #594, HUB Plumbing & Mechanical #324, Hotel Vitale #194, HSBC #145+511+594, Hyatt #10+146+690, Hyundai #728

[I] IHOP #561, IKEA #41+147 + 191+657, Ikedas #35, Insomnia Cookies #29, ITHF #240, iTreadmill #371, Izzy’s #582

[J] J Crew #625, J-six #207, Jaguar #655, Jansport #435, Jason Deli #199, Jerry Remy’s Sports Bar #313,  Jesse’s Toys #212, Jet Blue #19+352+375+414+579+621+622+623+715, Jim n Nicks #700, John Allen’s #68, Johnny Cupcakes #636, John’s Barber Shop #77, John’s Pizzeria #316, Joie de Vivre Hotels #492, Josh Early Candies #225, Julien McRoberts #253

[K] Kaiser #733, Kid City #88, KidsSocks.com #749, Kiehl’s #528, Kimpton Hotels #109+#110+704, King Won Ton & Noodle #600, KLM #595+#596, K-Mart #366, Krazy Al’s Mega Music #Krispy Kreme #18

[L] Lacoste #673, Lady Gaga #503, Laguardia Airport #644, La Mela #470, Landers Chrysler Jeep #347, Landmarc #546, Landmarc Restaurant #495, Land’s End #128, Langhorne Hotel #24, Lanyapi #556, La Pirogue #664, Las Ventanas al Paraiso #236, Le Foret #494, Lenscrafters #312,  Les Schwab #17+156+302, Le Touessrok Hotel #665, Lexus #1+23+48+69+200+348+367+427+434+628, Lightspan Digital #311, Lisloughrey Lodge #286, Listel #99, Little Nell #98, liveGLOCAL #432, Lolita #701, Los Cabos #87, Lotus #688, Louisiana Lagniappe #469, Louisiana Territory #379,  Lou Mitchell’s #83, Lowe’s #491, Lovefilm.com #108, Lozano Car Wash #130, Lulu’s #626, LUSH #189

[M] Macy’s #328+#584+620, Maison de Macarty #683, Maker’s Mark #640, Mall of America #677, Market Basket Supermarket #519, Maroni Cuisine #223, Mario’s Barber Shop #47, Marriott #685, Martin + Osa #86, Max Motor’s #224, Marriott #410+#547+642, Mary’s #618,  Martin Guitar #60, Maxwell House #183, McCarron Airport #558, McCurly’s Tours #522, McDonald’s #8+44+100+114, McLellan Marketing Group #136+137+138, Mealey’s #214+215, Mermaid Inn #429+550, Merrell #554, Metropolis Performing Arts Center #332,  Midwest Airlines #142, Milk Bar #699, MIP #168, Mitchell’s #450, Moe’s Southwest Grill #269, Mountain View Tire #605, Mount Gay Rum #488, MTA #260, Mystic Pizza #535

[N] Nagasaki #553, Nagoya #512, Nails Plus #685, Nanalulus #661, National Car Rental #330, Native Eyewear #58, Neiman Marcus #475+517+518, Netflix #445, New Belgium Brewery #162, New Horizons #499, New Jersey #132, NINJA #111, New York Sportimes #463, Nine Inch Nails #566, Nordstrom #314+430+436+667, North Pole Express #627, Northwest Airlines #106, Norwegian Cruise Line #697, Nurse Next Door #437

[O] Odwalla #198, Ogori Cafe #203, Ola Granola #291, Olive Garden #279 +536, 1-800-Pet-Meds #479, On the Ball Parent Coach #607, Opus Hotel #289, Orbitz #482, Oscar Mayer #362, Oxford Stuff #135, Outagamit Airport #180, Outback #294, Overstock #166

[P] Pacific Cafe #143, Palomino #489, Pampered Hand Salon #396, Panera #45+#50 + #154, Papa Murphy’s #647, Paradise Music #251, Paste Magazine #34, Patriot Bank #61, Peabody Hotel #113, Pepperidge Farm #134, Peet’s Coffee & Tea #299, Penn State #580, Penzey’s Spices #718, People’s Bank #570, Perpetual Kid #549, PHD #219, Peter Millar #446+461, PGA Tour #483, Pixar #470, Philadelphia Airport #542, Philadelphia Cream Cheese #485, Piercing Pagoda #577, Pizza Express #363+721+722, Pizza Shuttle #221Plaza Cleaners #123, Port Chester Coach Diner #543, Port Columbus Airport #179, Porter Airlines #300, Post Road Diner #555+585Pot Belly Sandwiches #480,  Powell Books #552, Prince #385, Principled Profit #248, Publix #96+117+633, Puente Aereo #433, Purchasing Power #196

[Q] Queen Victoria Hotel #586+#587, Quinta Real #305, Quizno’s #576

[R] Raffles #668, Rainforest Cafe #684, Ralph’s #167, Redbox #380, Redeye Grill NYC #79, Reef Sandals #277, Reno – Tahoe Aiport #177, Rich Life Marketing #256, Rimsky Korsakoffee #229, Rita’s Water Ice #384, Rite Aid #364, Ritz Carlton Hotel #443+565, Rochester, MI #597, Rocky Mountain Chocolate Factory #557, Rod Oglesby Realty #153, Roger Smith Hotel #174, Rubio’s Tacos #610, Russell Speeder’s Car Wash #321

[S] Safelite #706, Sage Valley Country Club #120, Saladworks #425, Salute #401, Salvatier Studios #611, Sam Adams #487, Samsung #560,  Sanderson Group #246, Schering Plough #373, Schlesinger + Associates #590, Scooter’s Coffee #342, Scrub a Dub #6, Sears #365, Seaworld #344+345, See’s Candy #417, Sephora #101+505, Shelter Harbor Inn #481, Sheraton #411, Shui Tea #5936pm.com #407, Skin Perfect #265, Skooba Design #389, Skullcandy #525,  Sky Lake Hospital #187, Skyline Chili #540, Skype #662, Slay’s on Main #172, SNY #296, Snip-its #404, Sonic #459, Solar Refrigeration and Appliance Repari #714, Southwest Airlines #93+670+691, Spa Atlantis #545, Sparks Steak House #651, Speck #175, Splash Car Wash #67+453, Sports Illustrated #497, Sportsvite #282, Staples #241, Starbucks #9+20+36+40+351+376+648+663+719, Stew Leonard’s #91+124+431+632+731, Stripsteak #658, Subaru #675, Subway #39, Success Tutoring #276, Sun Chips #335, Surf Unlimited #506, Super Food Town #71, Susan Wendy Salon #357, Sushi Time #164, Swanky Franks #602

[T] Tahari #578, Taku Sushi #629, Tantra Imports #707, Taos Resort #423, TD Bank #49+76+92+454+455+456+457+458+574+716, TGI Friday’s #213, Tiffany #232, Thai Basil #306, The “21″ Club,  Thomas Boston #445, Thomas Gadbois & Sons #639, Thomas J. Walsh Contracting #250, Timbuk2 #392, Tim Coffey #65, Tipsy Parson #388, T-Mobile #563+727, Tom Quick Inn #210, Tom’s Shoes #3, Tony’s #382, Tony’s Market #649, Tory Burch #393, Town Fair Tire #452, Toyboat Desserts Cafe #144, Toyota #654, Toys R Us #15, Toyzam #115+131, Trader Joe’s #42+161+320+374+591+592, Tradewinds #514, Trek of Fairfield #541, Trucchi’s #609, Two Urban Licks #523

[U] Umpqua Bank #295, United Airlines #386+422+439+646+710+711, Universal Studios #750, UPS #211+486, USAA #56, US Postal #14

[V] Vazzy’s #694, Velocity #174, Verizon #720+744, Via Rail #341, Village Market #233, Vinny’s Deli & Pasta #424, Virgin #358+#527+#538+#539+696, Viva Zapata #447, Volvo #564, VW (New Country Greenwich) #193

[W] Waldorf Astoria #402, Warrug #262, Wayzata Dental #369, Wawa #317+568, Webster Bank #502, Wegman’s #116, Wells Fargo #38, Wendy’s #739, Westin #672+747+748, Westminster Hotel #74, White Castle #686, White House Custom Colors #637, Whole Foods #11+22+258+315+645+742, Wickstrom Auto Group #521, William Austin’s Antiques #308, Wilson’s #333WineLibrary.com #170, Wine Experience #650, Wiz Wheels #619, Wordsmith Writing #390, W South Beach #283

[X] XTRA Mart #598

[Y] Yahoo #631, Yankee Candle #659

[Z] Zane’s Cycles #460, Zappo’s #107+195+319+349+397+493, Zea Rotisserie & Grill #478, Zenni Optical #531, Zumba #589

{ 340 trackbacks }

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Purple Goldfish Video Podcast Episode #33 – Happy Birthday
December 5, 2010 at 9:41 pm
Great Wolf Lodge takes a proactive approach to service around peak times
December 6, 2010 at 12:23 pm
This purple goldfish is literally a Hallmark moment
December 7, 2010 at 9:33 am
Yes Virginia, Macy’s believes in lagniappe
December 8, 2010 at 8:28 am
Izzy’s Ice Cream has a Purple Goldfish that’s hard to top
December 9, 2010 at 7:42 pm
The Piercing Pagoda gives you a little extra when you get poked
December 13, 2010 at 4:56 pm
Boston Market lends a hand and some joy
December 14, 2010 at 7:09 am
Post Road Diner literally has a sticky lagniappe
December 15, 2010 at 8:06 pm
Schlesinger totes a bag full of purple goldfish
December 17, 2010 at 9:30 am
Mountain View Tire knows there are no roadblocks on the extra mile
December 20, 2010 at 8:20 am
King Won Ton and (Extra) Noodle(s)
December 21, 2010 at 8:21 am
Open wide and say AHHHHHHHH
December 22, 2010 at 8:20 am
What’s Your Best Customer Service Story?
December 22, 2010 at 8:31 pm
What is a Purple Goldfish . . . it’s a Beacon
December 26, 2010 at 6:06 pm
XTRAmart gives a little . . . extra
December 28, 2010 at 8:33 am
Purple Goldfish Video Podcast Episode 34 – Swanky
December 28, 2010 at 6:10 pm
TSA, belt buckles and suckers
December 29, 2010 at 8:38 am
Small Business News: The State Of Business 2010
December 30, 2010 at 11:15 pm
Merry Python » Blog Archive » Small Business News: The State Of Business 2010
December 31, 2010 at 12:24 am
Small Business News: The State Of Business 2010 | Home Wealth Project
December 31, 2010 at 1:45 am
Business Online Experts » Blog Archive » Small Business News: The State Of Business 2010
December 31, 2010 at 4:37 am
Purple Goldfish Hall of Famers
December 31, 2010 at 8:40 pm
Small Business News: The State Of Business 2010 | Free Web Design Tucson
January 1, 2011 at 12:19 am
Small Business News: The State Of Business 2010 | HLC Inc. | Blog
January 1, 2011 at 4:12 am
Purple Goldfish Top Ten List #13 (601-650)
January 2, 2011 at 10:10 pm
Lexus pampers their customers while they wait
January 4, 2011 at 11:06 pm
Baking in surprise and delight by Johnny Cupcakes
January 5, 2011 at 11:57 pm
Allstate Goodhands Roadside Assistance builds in value
January 6, 2011 at 10:49 pm
Spanair surprises and delights passengers on Christmas Eve
January 7, 2011 at 12:45 pm
What would you do for a Terratrike?
January 9, 2011 at 8:35 am
JCrew takes care of customers when it gets busy
January 10, 2011 at 7:59 am
St. Francis Hotel makes lagniappe out of spare change
January 11, 2011 at 8:13 am
La Pirogue takes the temperature with this Purple Goldfish
January 12, 2011 at 7:30 am
Disney knows you are only as good as your last day
January 12, 2011 at 8:57 am
What’s in a name? NailsPlus does a little extra
January 13, 2011 at 8:01 am
Nanalulu’s gives a goodie or two with every purchase
January 14, 2011 at 8:11 am
Small Business News: The State Of Business 2010 | Forum on China Goods Bay
January 14, 2011 at 4:02 pm
Cafe metro delivers on delighting its customers
January 15, 2011 at 8:45 am
Southwest provides marketing lagniappe for a passenger in need
January 15, 2011 at 7:57 pm
Gina DiMascio Salon doesn’t trim on going the extra mile
January 16, 2011 at 8:07 am
Disney utilizes technology and rapid countermeasures to improve #custserv
January 17, 2011 at 7:52 am
French fries are lagniappe at Stripsteak
January 19, 2011 at 9:04 am
Lacoste delivers on helping a customer and creates an evangelist
January 20, 2011 at 9:36 am
Customer appreciation day, once a month or everyday?
January 21, 2011 at 8:14 am
JetBlue handles delays by doing the little unexpected extras
January 22, 2011 at 7:57 am
Salute gives a little lagniappe for business lunches
January 23, 2011 at 8:23 am
Nurse Next Door make amends with a little humble pie
January 24, 2011 at 8:02 am
Shelter Harbor Inn warms up breakfast
January 25, 2011 at 8:02 am
BWI Airport Fast Park excels in #custserv and differentiation
January 26, 2011 at 8:03 am
Arigato Sushi builds lagniappe into their pricing model
January 27, 2011 at 8:04 am
Great Harvest Bakery gives a little slice of something extra
January 28, 2011 at 8:02 am
Thai Basil’s little extra: they take out your take out
January 29, 2011 at 8:02 am
Gumba’s knows the personal touch makes a difference
January 30, 2011 at 9:00 am
Zappo’s wants you satisfied…even if they need to refer you to competitors
January 31, 2011 at 8:02 am
Maison de Macarty serves up lagniappe to those who serve
February 1, 2011 at 7:24 am
This purple goldfish by Hyatt is nothing to sneeze at
February 2, 2011 at 8:02 am
Rainforest Cafe caters to customers and their needs
February 3, 2011 at 8:01 am
Four Season’s has got a cool lagniappe
February 4, 2011 at 8:01 am
Jim ‘n Nick’s delivers a little extra that’s extra cheesy
February 6, 2011 at 8:05 am
Southwest’s no charge for change fees
February 7, 2011 at 8:04 am
Mall of America gives a little unexpected extra on Black Friday
February 8, 2011 at 8:00 am
Drury Hotels builds in value into value accomodations
February 9, 2011 at 8:02 am
A United Airlines pilot makes a note-worthy landing in the Purple Goldfish Project
February 10, 2011 at 8:02 am
Brock University makes a party out of their signature lagniappe
February 11, 2011 at 8:10 am
Graeagle Hardware thinks outside the ‘big box’
February 12, 2011 at 6:23 am
Starbucks serves up a little extra while you wait
February 15, 2011 at 6:57 am
Schering Plough gives a little extra for pet owners
February 18, 2011 at 9:39 pm
Rite Aid goes the extra mile via the follow up call
February 19, 2011 at 9:21 am
Pizza Express delivers with a ‘get well’ pizza
February 20, 2011 at 7:24 am
Scooters shows an interest and connects with customers
February 21, 2011 at 7:54 am
Metropolis Performing Arts
February 22, 2011 at 7:37 am
Susan Wendy Salon goes the extra mile when adjusting to clients needs
February 23, 2011 at 7:39 am
Purple Goldfish Top Ten List #14 (651-700)
February 24, 2011 at 7:08 am
Lolita has a purple goldfish that melts in your mouth
February 25, 2011 at 7:16 am
Safelite repairs, Safelite replace, Safelite does a little extra
February 26, 2011 at 7:21 am
Starbucks slows down to deliver a wonderful customer experience
February 27, 2011 at 7:16 am
Broo Beer literally shares the love when you buy a case
February 28, 2011 at 7:41 am
Body Evolution Massage & Wellness Center goes above and beyond
March 1, 2011 at 7:16 am
Kimpton pays special attention to its fans
March 2, 2011 at 7:34 am
Tantra Imports caffeinates their purple goldfish
March 3, 2011 at 7:36 am
TD Bank stays open 7 days and boasts longer hours
March 4, 2011 at 7:04 am
March to 800 Contest: Win an Apple iPod
March 5, 2011 at 11:40 am
“Lagniappe”- And its impact on customer satisfaction… « Performance Perspectives
March 8, 2011 at 2:17 pm
Verizon helps direct a customer in need
March 15, 2011 at 10:53 pm
Wells Fargo understands the little things that make a big difference
March 17, 2011 at 11:33 pm
Hard Rock invites you to check in and rock out
March 27, 2011 at 10:31 pm
Aria Hotel in Vegas has a hidden little extra
March 28, 2011 at 9:56 pm
Four Seasons challenges your bow and arrow skills
March 29, 2011 at 11:13 pm
Milk Bar picks its way into the Purple Goldfish Project
March 30, 2011 at 10:58 pm
Hard Rock leaves a little something extra on the pillow
March 31, 2011 at 11:59 pm
Purple Goldfish Top Ten List #15 (701-750)
April 3, 2011 at 10:53 pm
Hyundai Equus leverages the power of an iPad
April 4, 2011 at 10:10 pm
The repair gives a little extra for good measure
April 5, 2011 at 10:51 pm
Starbucks in Brazil and a little piano
April 9, 2011 at 7:39 am
Amazon Prime provides a little extra lagniappe
April 11, 2011 at 7:57 am
Ford’s MyKey is a nice little extra
April 12, 2011 at 7:03 am
This example of lagniappe from Virgin Atlantic goes POP
April 13, 2011 at 10:46 pm
This purple goldfish is in the bag
April 14, 2011 at 11:37 pm
This pig in a blanket flies into the Purple Goldfish Project
April 16, 2011 at 10:06 pm
Coffee Bean & Tea gives a little extra to support the troops
April 17, 2011 at 8:32 pm
How to tame a bridezilla…through strong #custserv
April 18, 2011 at 10:58 pm
ZipCar surprises and delights customers with lagniappe
April 20, 2011 at 10:57 pm
Copelands gives you a little extra when your part of the Club
April 22, 2011 at 7:43 am
The IZZY: An example of the lagniappe economy that’s hard to top
April 26, 2011 at 12:02 am
KLM and blue houses
April 28, 2011 at 12:01 am
Coke vs. Pepsi: Branded Acts of Kindness
April 30, 2011 at 8:37 pm
Life is like a bag of cherries . . . Are you sure there is enough?
May 2, 2011 at 7:34 pm
A Few Good Fish
May 5, 2011 at 10:46 pm
Need Your Vote: The Final Four on the #marchto800
May 7, 2011 at 1:21 pm
LL Bean wins the #marchto800 in the Purple Goldfish Project
May 12, 2011 at 11:43 pm
QR codes utilized by Taranta as a marketing lagniappe
May 15, 2011 at 11:11 pm
Mitchell’s and Wufoo hug their customers with handwritten notes
May 21, 2011 at 2:38 pm
In-N-Out uses simplicity, efficiency, code words and the bible to maximize #custserv
May 22, 2011 at 9:11 am
Omni Hotel has a marketing lagniappe that’s juiced
May 23, 2011 at 8:02 am
Chipotle’s RAOK lunch burritos deliver surprise and delight
May 24, 2011 at 7:29 am
Hershey Lodge gives you a little extra and a kiss
May 25, 2011 at 7:39 am
Are you giving extra? Amica Insurance understands the power of lagniappe
May 26, 2011 at 6:20 am
Purple Goldfish, Golden Goldfish and Green Goldfish
May 31, 2011 at 7:19 pm
Crystal Peak Lodge premieres with a private movie theater
June 6, 2011 at 11:03 pm
The Taco Truck gives a little extra that’s true to its ROOTS
June 15, 2011 at 11:21 pm
Social Media wake-up call… People talk to people, not to brands
June 20, 2011 at 10:18 pm
Scan this… Hangers Cleaners delivers on customer experience
June 26, 2011 at 11:38 pm
Jansport zips its way into the Purple Goldfish Project
June 28, 2011 at 6:33 am
12 most amazing examples of marketing lagniappe | 12 Most
June 29, 2011 at 6:11 am
Social Media is not the answer
June 30, 2011 at 11:27 am
Woodwinters delivers the vintners dozen
July 4, 2011 at 10:19 pm
12 most amazing (yet little known) examples of marketing lagniappe
July 6, 2011 at 7:11 am
Apple replaces an iPad2 and goes the extra mile
July 11, 2011 at 10:28 pm
What if you broke the rules?
July 12, 2011 at 3:04 pm
Maggiano’s has a fresh take on pasta with a little extra
July 12, 2011 at 10:23 pm
Purple Goldfish Project Top Ten List #17
July 19, 2011 at 10:50 pm
What’s Your Purple Goldfish? An introduction
July 31, 2011 at 9:58 am
Give Your Customers Something to Talk About – Chapter 6
August 10, 2011 at 7:45 am
The ingredients or r.u.l.e.s for creating little unexpected extras – Chapter 7
August 13, 2011 at 4:52 pm
Surprise and Delight & the Power of the Unexpected – Chapter 8
August 16, 2011 at 7:18 am
The Fifth Ingredient of a Purple Goldfish (Sticky) – Chapter 11
August 23, 2011 at 12:27 pm
#1 of 12 different types of Purple Goldfish (Throw-In’s) – Chapter 12
August 24, 2011 at 5:06 am
#2 of 12 different types of Purple Goldfish (In the Bag or Out of the Box) – Chapter 13
August 25, 2011 at 1:36 pm
#3 of 12 different types of Purple Goldfish (Sampling) – Chapter 14
August 26, 2011 at 6:26 am
#4 of 12 different types of Purple Goldfish (First / Last Impressions) – Chapter 15
August 27, 2011 at 9:59 am
#5 of 12 different types of Purple Goldfish (Guarantees) – Chapter 16
August 28, 2011 at 7:15 am
#6 of 12 Types of Purple Goldfish (Pay it Forward) – Chapter 17
August 29, 2011 at 7:19 am
#7 of the 12 different types of Purple Goldfish (Thank You’s) – Chapter 18
August 30, 2011 at 8:08 am
#8 of the 12 types of Purple Goldfish (Added Service) – Chapter 19
August 31, 2011 at 7:28 am
#9 of 12 types of Purple Goldfish (Waiting) – Chapter 20
September 5, 2011 at 6:43 am
#10 of 12 types of Purple Goldfish (Convenience) – Chapter 21
September 6, 2011 at 7:21 am
#11 of 12 types of Purple Goldfish (Special Needs) – Chapter 22
September 7, 2011 at 7:24 am
Hold the Phone… The 12 Most Awesome Custom Vehicles in the History of Mobile Marketing
October 8, 2011 at 7:33 am
What’s Your Purple Goldfish? Book Sneak Preview
October 10, 2011 at 7:11 am
La Senza put the wraps on customer experience
October 13, 2011 at 11:21 pm
A purple goldfish from PRIMO that is salty and sweet
October 18, 2011 at 5:41 am
Purple Goldfish Hall of Famers: Class of 2011
October 19, 2011 at 12:05 pm
Reynolds Farms puts an interesting spin on #custexp
October 27, 2011 at 8:44 pm
Purple Goldfish Project Top Ten List 18 (#851-900)
October 29, 2011 at 2:42 pm
Lexus and its helicopter roadside assistance fly into the Purple Goldfish Project
October 30, 2011 at 3:39 pm
A great example of #custserv that lives up to its name . . . Always Care
October 31, 2011 at 10:07 am
Gigi’s Cupcakes corrects a mistake with a little extra frosting for lagniappe
November 1, 2011 at 6:41 am
Dunn Brothers delivers the unexpected little extra to its fans
November 4, 2011 at 7:49 am
Sometimes in #custserv, an ounce of prevention can be worth a pound of cure from Plymouth Rock
November 8, 2011 at 11:52 pm
Purple Goldfish Project Top Ten List 18 (#851-900) | Business News – Tech News – Entertainment – Mobile – Social Media
November 10, 2011 at 12:31 am
Gigi’s Cupcakes Corrects a Mistake With a Little Extra Frosting for Lagniappe | Business News – Tech News – Entertainment – Mobile – Social Media
November 10, 2011 at 12:32 am
Jay Baer has a signature calling card that will flip your lid
November 10, 2011 at 9:04 am
Dunn Brothers Delivers the Unexpected Little Extra to Its Fans | Business News – Tech News – Entertainment – Mobile – Social Media
November 10, 2011 at 1:53 pm
Lexus and Its Helicopter Roadside Assistance Fly Into the Purple Goldfish Project | Koi fish pond
November 11, 2011 at 1:07 am
La Senza Puts the Wraps on Customer Experience | Business News – Tech News – Entertainment – Mobile – Social Media
November 11, 2011 at 11:22 am
Purple Goldfish Hall of Famers: Class of 2011 | Business News – Tech News – Entertainment – Mobile – Social Media
November 11, 2011 at 7:37 pm
Warning . . . Don’t read these #custserv food stories on an empty stomach
November 11, 2011 at 10:39 pm
Rewind: The Purple Goldfish Project celebrates its second birthday
November 14, 2011 at 12:13 am
A little unexpected extra in the shower at Hotel Nine Zero
November 14, 2011 at 11:46 pm
At the Benjamin Hotel a good nights sleep is guaranteed in the city that never does
November 16, 2011 at 9:21 pm
A Little Unexpected Extra in the Shower at Hotel Nine Zero | Business News – Tech News – Entertainment – Mobile – Social Media
November 18, 2011 at 3:06 pm
A signature thank you that literally creates a buzz from Image Brew
November 18, 2011 at 5:18 pm
The power of marketing G.L.U.E could increase your sales by 40 percent
November 20, 2011 at 10:12 am
A Signature Thank You That Literally Creates a Buzz From Image Brew | Business News – Tech News – Entertainment – Mobile – Social Media
November 22, 2011 at 5:58 pm
Classic Audi of Orlando delivers the little extras of #cx
November 23, 2011 at 10:25 am
Little Nell Hotel in Aspen takes #custserv liftside
November 25, 2011 at 7:02 am
Bridgeton House Bed & Breakfast take special care of returning guests
November 25, 2011 at 7:51 am
Los Cabos chips into the Purple Goldfish Project at #87
November 27, 2011 at 7:21 am
El Tiempo Cantina delivers salsa nirvana
November 28, 2011 at 7:57 am
Purple Goldfish Top Ten List (#901-950)
November 29, 2011 at 7:35 am
Lancaster Hotel harnesses the buzz with this Purple Goldfish
November 30, 2011 at 7:03 am
Take a walk on the Wilde side at the Cadogan Hotel
December 1, 2011 at 7:22 pm
Red Eye Grille and their signature Oatmeal Cookie
December 2, 2011 at 7:24 am
El Tiempo Cantina Delivers Salsa Nirvana | Business News – Tech News – Entertainment – Mobile – Social Media
December 2, 2011 at 7:45 pm
Classic Shine makes the follow up call after each service
December 3, 2011 at 8:00 am
Purple Goldfish Top Ten List (#901-950) | Business News – Tech News – Entertainment – Mobile – Social Media
December 5, 2011 at 2:51 am
Martin Guitar sounds off with a unique little unexpected extra
December 6, 2011 at 7:25 am
Firebox deliver sweets with every order
December 7, 2011 at 7:11 am
Take a Walk on the Wilde Side at the Cadogan Hotel | Business News – Tech News – Entertainment – Mobile – Social Media
December 7, 2011 at 2:04 pm
Splash puts the fun into your car wash
December 8, 2011 at 6:47 am
Red Eye Grille and Their Signature Oatmeal Cookie | Business News – Tech News – Entertainment – Mobile – Social Media
December 8, 2011 at 11:24 am
Firebox Deliver Sweets With Every Order | Business News – Tech News – Entertainment – Mobile – Social Media
December 12, 2011 at 6:03 pm
Splash Puts the Fun Into Your Car Wash | Business News – Tech News – Entertainment – Mobile – Social Media
December 13, 2011 at 7:13 pm
Fairwinds Credit Union does the little extras
December 15, 2011 at 11:55 pm
State Farm satisfies a claim and then goes above and beyond with an unexpected extra
December 17, 2011 at 8:34 am
Fairwinds Credit Union Does the Little Extras | Business News – Tech News – Entertainment – Mobile – Social Media
December 20, 2011 at 1:36 pm
Rebecca Minkoff packs a little unexpected extra in her bags
December 23, 2011 at 10:47 am
Have a Blue Christmas with this Purple Goldfish from Johnnie Walker
December 25, 2011 at 10:25 am
American Girl makes shopping childs play
December 26, 2011 at 9:46 am
Izzy’s uses RFID to Flavor Up and Improve Customer Experience
December 27, 2011 at 5:04 pm
The Hilton Orlando makes a service recovery by proactively giving a ‘little something extra’
December 29, 2011 at 5:05 pm
Summit Bicycles tunes up customer experience to pump up loyalty and drive differentiation
December 30, 2011 at 11:36 pm
Don’t Buy the Book What’s Your Purple Goldfish?… Let Jeff Bezos
January 9, 2012 at 2:00 am
Guest Post: Tying the bow is just as important as the gift by Stan Phelps | Lou Imbriano
January 11, 2012 at 2:01 pm
Highlights from the Launch of What’s Your Purple Goldfish How to Win Customers & Influence Word of Mouth
January 15, 2012 at 12:07 am
A baker’s dozen of takeaways from What’s Your Purple Goldfish?
January 19, 2012 at 8:28 am
Google
January 25, 2012 at 10:23 am
A Baker’s Dozen of Takeaways from What’s Your Purple Goldfish? | Money How
January 27, 2012 at 7:44 pm
Recorded Webinar – Little Things Can Make a Big Difference in Customer Experience
January 28, 2012 at 3:43 pm

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