Comments on: The Purple Goldfish Project: Lessons in Retaining Customers & Influencing Word of Mouth http://www.marketinglagniappe.com/blog 'What's Your Purple Goldfish?' Sat, 28 Jan 2012 20:43:55 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Recorded Webinar – Little Things Can Make a Big Difference in Customer Experience http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/comment-page-2/#comment-10259 Recorded Webinar – Little Things Can Make a Big Difference in Customer Experience Sat, 28 Jan 2012 20:43:55 +0000 http://www.marketinglagniappe.com/?page_id=32#comment-10259 [...] measure) – Being part of the CustomerThink community was a huge help as I embarked on the Purple Goldfish Project. The community provided examples and helped to shape the framework of marketing lagniappe. The [...] [...] measure) – Being part of the CustomerThink community was a huge help as I embarked on the Purple Goldfish Project. The community provided examples and helped to shape the framework of marketing lagniappe. The [...]

]]> By: A Baker’s Dozen of Takeaways from What’s Your Purple Goldfish? | Money How http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/comment-page-2/#comment-10255 A Baker’s Dozen of Takeaways from What’s Your Purple Goldfish? | Money How Sat, 28 Jan 2012 00:44:22 +0000 http://www.marketinglagniappe.com/?page_id=32#comment-10255 [...] really don’t know what I was thinking when I decided on 1,001 examples and started the Purple Goldfish Project, but the good news is that we reached the goal with some fantastic [...] [...] really don’t know what I was thinking when I decided on 1,001 examples and started the Purple Goldfish Project, but the good news is that we reached the goal with some fantastic [...]

]]> By: Google http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/comment-page-2/#comment-10244 Google Wed, 25 Jan 2012 15:23:29 +0000 http://www.marketinglagniappe.com/?page_id=32#comment-10244 <strong>Google...</strong> [...]please visit the web pages we comply with, such as this one particular, because it represents our picks in the web[...]... Google…

[...]please visit the web pages we comply with, such as this one particular, because it represents our picks in the web[...]…

]]> By: A baker’s dozen of takeaways from What’s Your Purple Goldfish? http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/comment-page-2/#comment-10231 A baker’s dozen of takeaways from What’s Your Purple Goldfish? Thu, 19 Jan 2012 13:28:24 +0000 http://www.marketinglagniappe.com/?page_id=32#comment-10231 [...] really don’t know what I was thinking when I decided on 1,001 examples and started the Purple Goldfish Project, but the good news is that we reached the goal with some fantastic [...] [...] really don’t know what I was thinking when I decided on 1,001 examples and started the Purple Goldfish Project, but the good news is that we reached the goal with some fantastic [...]

]]> By: Highlights from the Launch of What’s Your Purple Goldfish How to Win Customers & Influence Word of Mouth http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/comment-page-2/#comment-10191 Highlights from the Launch of What’s Your Purple Goldfish How to Win Customers & Influence Word of Mouth Sun, 15 Jan 2012 05:07:14 +0000 http://www.marketinglagniappe.com/?page_id=32#comment-10191 [...] There was also a quartet of posts from friends and supporters of the Project: [...] [...] There was also a quartet of posts from friends and supporters of the Project: [...]

]]> By: Guest Post: Tying the bow is just as important as the gift by Stan Phelps | Lou Imbriano http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/comment-page-2/#comment-10155 Guest Post: Tying the bow is just as important as the gift by Stan Phelps | Lou Imbriano Wed, 11 Jan 2012 19:01:58 +0000 http://www.marketinglagniappe.com/?page_id=32#comment-10155 [...] look at sports example from the Purple Goldfish Project (a collection of 1,001 examples of little extras) that illustrates this exact [...] [...] look at sports example from the Purple Goldfish Project (a collection of 1,001 examples of little extras) that illustrates this exact [...]

]]> By: Don’t Buy the Book What’s Your Purple Goldfish?… Let Jeff Bezos http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/comment-page-2/#comment-10133 Don’t Buy the Book What’s Your Purple Goldfish?… Let Jeff Bezos Mon, 09 Jan 2012 07:00:19 +0000 http://www.marketinglagniappe.com/?page_id=32#comment-10133 [...] the record show that on January 9, 2012… the Purple Goldfish Project logged in its 1,001st example of marketing lagniappe. I thought long and hard about what example [...] [...] the record show that on January 9, 2012… the Purple Goldfish Project logged in its 1,001st example of marketing lagniappe. I thought long and hard about what example [...]

]]> By: Summit Bicycles tunes up customer experience to pump up loyalty and drive differentiation http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/comment-page-2/#comment-10098 Summit Bicycles tunes up customer experience to pump up loyalty and drive differentiation Sat, 31 Dec 2011 04:36:42 +0000 http://www.marketinglagniappe.com/?page_id=32#comment-10098 [...] in the Project was submitted via e-mail by Bob Thompson, CEO of [...] [...] in the Project was submitted via e-mail by Bob Thompson, CEO of [...]

]]> By: Stan Phelps http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/comment-page-2/#comment-10087 Stan Phelps Thu, 29 Dec 2011 23:13:05 +0000 http://www.marketinglagniappe.com/?page_id=32#comment-10087 #999. Submitted via e-mail by Bob Thompson: Summit Bicycles I just visited Summit bicycles in Burlingame and chatted with “Chris” who has been there many years now. http://www.summitbicycles.com/about/store-locations-and-contact-pg61.htm Chris is a good story all by himself. He started as a bicycle mechanic and learned the business from the ground up. Now he spends most of his time out on the floor helping customers. And he’s great. Very knowledgeable about bikes and approachable. I confirmed they still give that free tune-up with all new bikes. If this service is purchased separately, it would cost $90. And it’s not just one tune-up a year. Bring your bike in as much as you like, there’s no limit! How do they justify all this free labor? It keeps customers coming back, and provides some differentiation from Internet sellers competing only on price. Also, some tune-up customers end up buying parts if needed for repairs (the tune-up includes just service), or other accessories. I bought my current bike a few years ago and it’s still in good shape thanks to Summit’s service. Every year in the spring I dust off the cobwebs and take it in for a tune-up. And usually end up buying a few other things too. Next time I’m in the market for a new bike, I’ll buy it at Summit because they do more than just sell the bike. The free tune-up has both a real value ($90 x several years) to me, and is good business for Summit, too. Bob #999. Submitted via e-mail by Bob Thompson:

Summit Bicycles

I just visited Summit bicycles in Burlingame and chatted with “Chris” who has been there many years now.
http://www.summitbicycles.com/about/store-locations-and-contact-pg61.htm

Chris is a good story all by himself. He started as a bicycle mechanic and learned the business from the ground up. Now he spends most of his time out on the floor helping customers. And he’s great. Very knowledgeable about bikes and approachable.

I confirmed they still give that free tune-up with all new bikes. If this service is purchased separately, it would cost $90.

And it’s not just one tune-up a year. Bring your bike in as much as you like, there’s no limit!

How do they justify all this free labor? It keeps customers coming back, and provides some differentiation from Internet sellers competing only on price. Also, some tune-up customers end up buying parts if needed for repairs (the tune-up includes just service), or other accessories.

I bought my current bike a few years ago and it’s still in good shape thanks to Summit’s service. Every year in the spring I dust off the cobwebs and take it in for a tune-up. And usually end up buying a few other things too.

Next time I’m in the market for a new bike, I’ll buy it at Summit because they do more than just sell the bike. The free tune-up has both a real value ($90 x several years) to me, and is good business for Summit, too.

Bob

]]> By: The Hilton Orlando makes a service recovery by proactively giving a ‘little something extra’ http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/comment-page-2/#comment-10086 The Hilton Orlando makes a service recovery by proactively giving a ‘little something extra’ Thu, 29 Dec 2011 22:05:21 +0000 http://www.marketinglagniappe.com/?page_id=32#comment-10086 [...] 3 examples away from the goal of 1,001 example of marketing lagniappe. #998 in the Project was submitted by Bob Thompson, CEO of CustomerThink: In Bob’s words: “Stan, here’s the [...] [...] 3 examples away from the goal of 1,001 example of marketing lagniappe. #998 in the Project was submitted by Bob Thompson, CEO of CustomerThink: In Bob’s words: “Stan, here’s the [...]

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