Comments on: What is marketing lagniappe?

By: Property Letting & Renting Agent Somerset : Jungle Property Management

Property Letting & Renting Agent Somerset : Jungle Property Management — Thu, 01 Sep 2011 14:57:49 +0000

[...] Lagniappe (pronounced lan-yap) is a creole word meaning ‘the gift’. It’s defined as a small gift given by a merchant at the time of purchase. It’s an extra unexpected gift or benefit . . . something thrown in for ‘good measure’. For today’s consumer ‘value’ has become the new black. Marketing Lagniappe is about putting your customers first by giving that ‘little extra’ in order to exceed expectations. [...]

By: #4 of 12 different types of Purple Goldfish (First / Last Impressions) – Chapter 15

Sat, 27 Aug 2011 15:04:05 +0000

[...] proof is in the pudding . . . or maybe in the cupcakes. The companies who understand marketing lagniappe tend to get the little things right. Whether it’s greeting the a first time customer by name [...]

By: #2 of 12 different types of Purple Goldfish (In the Bag or Out of the Box) – Chapter 13

Thu, 25 Aug 2011 18:36:36 +0000

[...] that tend to really get the concept of marketing lagniappe, tend to have multiple examples in their arsenal. Maybe it has something to do with fish wanting [...]

By: Stew Leonard’s – My Story

Stew Leonard’s – My Story — Thu, 27 Jan 2011 02:23:57 +0000

[...] frequently use Stew Leonard’s as an example when I try to explain what a ‘purple goldfish’ or marketing lagniappe is. Stew’s has a handful of extras the store offers. My favorite is the free ice cream or [...]

By: Heineken asks, “Are you Experienced”

Heineken asks, “Are you Experienced” — Tue, 30 Mar 2010 03:39:52 +0000

[...] a tremendous value as your tour includes a few beers. Before you leave you are treated to a little marketing lagniappe. Each person receives a limited edition gift. During my days in Amsterdam they handed out a limited [...]

By: Michael Lynne’s shows that service can be a good racket

Michael Lynne’s shows that service can be a good racket — Wed, 03 Mar 2010 05:39:28 +0000

[...] that tend to really get the concept of marketing lagniappe, tend to have multiple examples in their arsenal. Maybe it has something to do with fish wanting [...]

By: Pizza Shuttle Delivers on Customer Experience

Pizza Shuttle Delivers on Customer Experience — Mon, 22 Feb 2010 04:45:06 +0000

[...] find that businesses that tend to get the concept of marketing lagniappe usually have multiple purple goldfish. They understand that in order to stand out you need to [...]

By: Seth puts his finger on the power of marketing lagniappe

Seth puts his finger on the power of marketing lagniappe — Sun, 07 Feb 2010 15:21:43 +0000

[...] that small unexpected extra of marketing lagniappe can go a long way to increasing retention, promoting loyalty and generating positive word of mouth. [...]

By: Cuncinixunset

Cuncinixunset — Sat, 30 Jan 2010 09:14:40 +0000

Very nice Blog, I will tell my friends about it.

Thanks

By: Hotel Murano: Cupcakes, Awareness and Hustle

Hotel Murano: Cupcakes, Awareness and Hustle — Mon, 18 Jan 2010 02:27:49 +0000