Help me find 1,001 stories of marketing lagniappe
I need your help. I’m desperately seeking a purple goldfish. . .
I’m in search of 1001 stories of Marketing Lagniappe for the book, Marketing Lagniappe – What’s Your Purple Goldfish.
A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’.
Here are the basic ingredients of a purple goldfish: Relevant, Unexpected, Limited, Expression and Sticky.
4 examples / thought starters:
- Southwest Airlines – Grab you bag . . it’s on. Southwest doesn’t charge for bags
- TD Bank – TD Bank has a penny arcade in their lobby, a free service to all who want to exchange coins
- Five Guys Burgers and Fries – Free peanuts while you wait and extra fries with your order (lots of them)
- Stew Leonard’s – Buy $100 or more of groceries, the register MOO’s and you get a free ice cream or coffee
REWARD – For each of the first 1001 stories of lagniappe I will donate a can of non-perishable food to the Thomas Merton Center. The Merton Center is a soup kitchen in Bridgeport, CT that provides not only food, but other programs that help people move out of poverty to become self sufficient.
In addition – each Purple Goldfish story will be featured on this website and the best examples will be featured in my upcoming book.
2 easy ways to contribute:
- e-mail me your Purple Goldfish to sphelps@synergyevents.com
- or write a comment on the Purple Goldfish Project page by clicking here
Bonus: If your ‘purple goldfish’ makes it into the book in 2010 . . . you will receive a complimentary signed copy.
