http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/ 'What's Your Purple Goldfish?' Thu, 29 Jul 2010 02:56:58 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-2126 Purple Goldfish Video Podcast 14 – What is a schema? Mon, 31 May 2010 12:48:39 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-2126 [...] and beyond’ we get shocked. And what happens when we receive that unexpected ‘branded act of kindness‘? We tell our friends, we tweet it and we post on Facebook about [...] [...] and beyond’ we get shocked. And what happens when we receive that unexpected ‘branded act of kindness‘? We tell our friends, we tweet it and we post on Facebook about [...]

]]> http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-1756 Here’s to the Heroes. A purple goldfish served up to those who serve Thu, 06 May 2010 03:13:31 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-1756 [...] shared this Purple Goldfish which is a nice little unexpected extra as a ‘thank you’ to our [...] [...] shared this Purple Goldfish which is a nice little unexpected extra as a ‘thank you’ to our [...]

]]> http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-1073 Umpqua Bank pioneers handshake marketing Thu, 25 Mar 2010 03:57:54 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-1073 [...] get the importance of differentiation through customer experience .  Umpqua understands ‘branded acts of kindness‘ and takes the concept ‘to the [...] [...] get the importance of differentiation through customer experience .  Umpqua understands ‘branded acts of kindness‘ and takes the concept ‘to the [...]

]]> http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-250 Coke brings a little happiness through some Branded Acts of Kindness Sun, 17 Jan 2010 20:02:10 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-250 [...] Head over to the Purple Goldfish Project where you’ll find how hundreds of brands are leveraging the power of marketing lagniappe through Branded Acts of Kindness. [...] [...] Head over to the Purple Goldfish Project where you’ll find how hundreds of brands are leveraging the power of marketing lagniappe through Branded Acts of Kindness. [...]

]]> http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-179 Play more offense in 2010 Sun, 03 Jan 2010 12:29:27 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-179 [...] some branded acts of kindness, i.e. ‘purple goldfish’.  Figure out a few signature ways you can surprise and delight [...] [...] some branded acts of kindness, i.e. ‘purple goldfish’.  Figure out a few signature ways you can surprise and delight [...]

]]> http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-127 5 ingredients of lagniappe Sat, 26 Dec 2009 12:37:14 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-127 [...] Unexpected – the extra benefit or gift should be a surprise.  It is something ‘thrown in’ for good measure.  Think ’surprise and delight’ or ‘branded act of kindness’. [...] [...] Unexpected – the extra benefit or gift should be a surprise.  It is something ‘thrown in’ for good measure.  Think ’surprise and delight’ or ‘branded act of kindness’. [...]

]]>