Comments on: Think of a Purple Goldfish . . . as a ‘Branded Act of Kindness’ http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/ 'What's Your Purple Goldfish?' Sat, 04 Feb 2012 18:49:15 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: The second ingredient of a Purple Goldfish (Unexpected) – Chapter 8 http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-9225 The second ingredient of a Purple Goldfish (Unexpected) – Chapter 8 Mon, 05 Sep 2011 14:59:02 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-9225 [...] goes ‘above and beyond’ we get shocked.  And what happens when we receive that unexpected ‘branded act of kindness‘?  We tell our friends, we tweet it and we post on Facebook about [...] [...] goes ‘above and beyond’ we get shocked.  And what happens when we receive that unexpected ‘branded act of kindness‘?  We tell our friends, we tweet it and we post on Facebook about [...]

]]> By: Coke vs. Pepsi: Branded Acts of Kindness http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-7830 Coke vs. Pepsi: Branded Acts of Kindness Sun, 01 May 2011 01:40:09 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-7830 [...] Act of Kindness – next level 2.0.  Here the item given is usually tied closely with the brand and its [...] [...] Act of Kindness – next level 2.0.  Here the item given is usually tied closely with the brand and its [...]

]]> By: Robin http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-4980 Robin Mon, 17 Jan 2011 00:02:26 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-4980 Have you heard about @SecretAgentL ? It isn't exactly branded, but I thought you would like to see what she has done. http://www.secretagentl.com/ Have you heard about @SecretAgentL ? It isn’t exactly branded, but I thought you would like to see what she has done.

http://www.secretagentl.com/

]]> By: Spanair surprises and delights passengers on Christmas Eve http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-4823 Spanair surprises and delights passengers on Christmas Eve Fri, 07 Jan 2011 18:50:26 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-4823 [...] Lagniappe Takeaway – When executing branded acts of kindness, it doesn’t have to be ‘one size fits all’.  I like how Spanair researched each [...] [...] Lagniappe Takeaway – When executing branded acts of kindness, it doesn’t have to be ‘one size fits all’.  I like how Spanair researched each [...]

]]> By: Matt Jury http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-3461 Matt Jury Fri, 06 Aug 2010 02:43:18 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-3461 I like it. If you're in the service industry you can also reach out to people who have never done business with you before and give a service away. I suggest partnering with a charity or two, volunteering for a board, etc. It will get the word out. Great post! I like it. If you’re in the service industry you can also reach out to people who have never done business with you before and give a service away. I suggest partnering with a charity or two, volunteering for a board, etc. It will get the word out. Great post!

]]> By: Purple Goldfish Video Podcast 14 – What is a schema? http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-2126 Purple Goldfish Video Podcast 14 – What is a schema? Mon, 31 May 2010 12:48:39 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-2126 [...] and beyond’ we get shocked. And what happens when we receive that unexpected ‘branded act of kindness‘? We tell our friends, we tweet it and we post on Facebook about [...] [...] and beyond’ we get shocked. And what happens when we receive that unexpected ‘branded act of kindness‘? We tell our friends, we tweet it and we post on Facebook about [...]

]]> By: Here’s to the Heroes. A purple goldfish served up to those who serve http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-1756 Here’s to the Heroes. A purple goldfish served up to those who serve Thu, 06 May 2010 03:13:31 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-1756 [...] shared this Purple Goldfish which is a nice little unexpected extra as a ‘thank you’ to our [...] [...] shared this Purple Goldfish which is a nice little unexpected extra as a ‘thank you’ to our [...]

]]> By: Umpqua Bank pioneers handshake marketing http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-1073 Umpqua Bank pioneers handshake marketing Thu, 25 Mar 2010 03:57:54 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-1073 [...] get the importance of differentiation through customer experience .  Umpqua understands ‘branded acts of kindness‘ and takes the concept ‘to the [...] [...] get the importance of differentiation through customer experience .  Umpqua understands ‘branded acts of kindness‘ and takes the concept ‘to the [...]

]]> By: Coke brings a little happiness through some Branded Acts of Kindness http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-250 Coke brings a little happiness through some Branded Acts of Kindness Sun, 17 Jan 2010 20:02:10 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-250 [...] Head over to the Purple Goldfish Project where you’ll find how hundreds of brands are leveraging the power of marketing lagniappe through Branded Acts of Kindness. [...] [...] Head over to the Purple Goldfish Project where you’ll find how hundreds of brands are leveraging the power of marketing lagniappe through Branded Acts of Kindness. [...]

]]> By: Play more offense in 2010 http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/comment-page-1/#comment-179 Play more offense in 2010 Sun, 03 Jan 2010 12:29:27 +0000 http://www.marketinglagniappe.com/blog/?p=118#comment-179 [...] some branded acts of kindness, i.e. ‘purple goldfish’.  Figure out a few signature ways you can surprise and delight [...] [...] some branded acts of kindness, i.e. ‘purple goldfish’.  Figure out a few signature ways you can surprise and delight [...]

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