Definition of Lagniappe n. (lan~yap)

by Stan Phelps

in what is lagniappe?

LAGNIAPPE (lanyəp, lăn-yăp‘)

Chiefly Southern Louisiana & Mississippi (origin circa 1844)

mark twain lagniappe

1. A small gift presented by a storeowner to a customer with the customer’s purchase.
2. An extra or unexpected gift or benefit. Also called regionally boot.

Etymology: Creole < Fr la, the + Sp ñapa, lagniappe < Quechuan yapa
Interesting fact- Napa comes from yapa, which means “additional gift” in the South American Indian language, Quechua, from the verb yapay “to give more”

Marketing Lagniappe defined:

A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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{ 2 comments… read them below or add one }

1 john phelps November 29, 2009 at 7:47 am

I HAVE SEEN THIS MANY TIMES.

2 alexis@learning web design May 18, 2010 at 7:28 pm

I dont usually bother to submit posts on peoples sites, but this was really a good post. Keep it up

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