Comments on: Definition of Lagniappe n. (lan~yap)

By: Martin Guitar Sounds Off With a Unique Little Unexpected Extra | Business News – Tech News – Entertainment – Mobile – Social Media

Sun, 11 Dec 2011 20:09:11 +0000

[...] The tour was spectacular, lasting well past an hour and they answered all of our questions. The marketing lagniappe was at the end of the tour. They gave everyone the sound hole (the cutout in the middle of the [...]

By: The power of marketing G.L.U.E could increase your sales by 40 percent

The power of marketing G.L.U.E could increase your sales by 40 percent — Sun, 20 Nov 2011 13:48:58 +0000

[...] always been a huge proponent that marketing lagniappe drives 3 strong benefits. By giving little unexpected extras (GLUE), you can achieve the [...]

By: A signature thank you that literally creates a buzz from Image Brew

A signature thank you that literally creates a buzz from Image Brew — Fri, 18 Nov 2011 22:20:57 +0000

[...] Image Brew is a video production outfit based in Colorado. True to their name, the folks at Image Brewski have a unique way of saying ‘thanks’ to their customers. They give away some homemade craft beer in jugs after every job. Check out this video covering this signature piece of marketing lagniappe: [...]

By: What is lagniappe? A word worth traveling to New Orleans to get – Chapter 3

Tue, 09 Aug 2011 14:02:00 +0000

[...] Lagniappe is a creole word meaning ‘the gift’ or ‘to give more’. The practice originated in Louisiana in the 1840′s whereby a merchant would give a customer a little something extra at the time of purchase. It is a signature personal touch by the business that creates goodwill and promotes word of mouth. [...]

By: Need your help with my next 12 Most post

Need your help with my next 12 Most post — Sun, 24 Jul 2011 22:31:42 +0000

[...] the first week of August. It will focus on the ‘12 Most’ impactful ways you can use marketing lagniappe. I’ve categorized 12 different types of lagniappe. Half are based on ‘value’ [...]

By: 12 most amazing (yet little known) examples of marketing lagniappe

12 most amazing (yet little known) examples of marketing lagniappe — Wed, 06 Jul 2011 12:23:38 +0000

[...] Purple Goldfish Project. The goal was to crowdsource 1,001 examples of marketing lagniappe. A marketing lagniappe, (aka purple goldfish), is differentiation through signature added value. It’s anytime a [...]

By: 12 most amazing examples of marketing lagniappe | 12 Most

12 most amazing examples of marketing lagniappe | 12 Most — Wed, 29 Jun 2011 11:49:42 +0000

[...] the Purple Goldfish Project. The goal was to crowdsource 1,001 examples of marketing lagniappe. A marketing lagniappe, (aka purple goldfish), is differentiation through signature added value. It’s anytime a business [...]

By: Purple Goldfish, Golden Goldfish and Green Goldfish

Purple Goldfish, Golden Goldfish and Green Goldfish — Wed, 01 Jun 2011 00:12:21 +0000

[...] is creole for ‘a little something extra’. Marketing Lagniappe leverages the concept via differentiation through added [...]

By: Wells Fargo understands the little things that make a big difference

Wells Fargo understands the little things that make a big difference — Fri, 18 Mar 2011 04:34:26 +0000

[...] for a lollipop. He drove away with a smile on his face. That lollipop was a small token or ‘marketing lagniappe’ from Wells Fargo. It’s a practice that goes a long way towards increasing customer [...]

By: Customer Service is Vital: 5 Ways to Go Above and Beyond « The Kabbage Blog

Customer Service is Vital: 5 Ways to Go Above and Beyond « The Kabbage Blog — Sat, 28 Aug 2010 19:36:28 +0000

[...] New Orleans, they call adding a little something extra to the purchase lagniappe. Did someone buy a lot from you? Add a piece or two to the lot. Or if you sell jewelry, invest in [...]