Comments on: Stew Leonard’s – My Story

By: Purple Goldfish Strategy – Chapter 4

Purple Goldfish Strategy – Chapter 4 — Tue, 09 Aug 2011 14:00:23 +0000

[...] Do small ‘PURPLE’ things make a big difference? Absolutely. Imagine if you asked that same friend for a recommendation and he started gushing about Product X because they did these little things that were unexpected and extra. It could be the customer service they received (think Zappos), a feature that they decided not to charge for (think Southwest and ‘Bags Fly Free’), or a ‘thank you’ with free minutes if you spend X per month (think Stew Leonard’s). [...]

By: Customer Service and Employee Engagement at Stew Leonard’s | Love Your Customers

Wed, 27 Apr 2011 21:54:56 +0000

[...] has been written about “Stew’s” including this blog post, written in 2009, by marketing expert Stan Phelps in his Marketing Lagniappe blog. In my earlier [...]

By: Purple Goldfish Hall of Famers

Purple Goldfish Hall of Famers — Sat, 01 Jan 2011 14:18:05 +0000

[...] Stew Leonard’s – Buy $100 or more in groceries and receive a free ice cream or cup of coffee from the World’s Largest Dairy [...]

By: Stan Phelps

Stan Phelps — Tue, 15 Dec 2009 13:31:48 +0000

Thanks Stew. Your store is a big inspiration. Too few businesses get the concept that you need to go above and beyond in giving a little extra. Stew Leonard’s practices it every day. You’ve developed a philosophy that’s one part Dale Carnegie, one part Walt Disney and one part Sam Walton. No wonder why your store is the most profitable grocery store per square foot in the world.

By: We’ve hit the 100 mark . . . another 50 examples marketing lagniappe

We’ve hit the 100 mark . . . another 50 examples marketing lagniappe — Tue, 15 Dec 2009 04:46:01 +0000

[...] 2. Stew Leonard’s (#96 submitted by moi) “Spend $100 or more at Stew Leonard’s and you receive a free ice cream or cup of coffee”. [We put Stew's in the Purple Goldfish Hall of Fame. Huge Bonus - Stew Leonard Sr. commented on the post. Check it out] [...]

By: Project Purple Goldfish Update « 9 INCH MARKETING

Project Purple Goldfish Update « 9 INCH MARKETING — Mon, 14 Dec 2009 04:16:39 +0000

By: STEW LEONARD

STEW LEONARD — Wed, 09 Dec 2009 14:59:15 +0000

Dear Stan
It would be one thing if you had only visited Stew’s once to write your story. But living 300 yards up the hill and being a regular, makes your Purple Goldfish Award even more meaningful. All I can say is WOW!
By the way, I love your blog! Thank you.

STEW LEONARD