http://www.marketinglagniappe.com/blog/2009/12/09/the-value-maintenance-matrix/ 'What's Your Purple Goldfish?' Sat, 04 Feb 2012 18:49:15 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://www.marketinglagniappe.com/blog/2009/12/09/the-value-maintenance-matrix/comment-page-1/#comment-10112 Marketing Lagniappe: Looking back at 2011, looking forward to 2012 Mon, 02 Jan 2012 23:21:24 +0000 http://www.marketinglagniappe.com/blog/?p=144#comment-10112 [...] will cite one example and a short insight. This post introduces a framework for the extra mile (the VM Matrix), 12 different types of purple goldfish and stellar examples from each category. It almost has more [...] [...] will cite one example and a short insight. This post introduces a framework for the extra mile (the VM Matrix), 12 different types of purple goldfish and stellar examples from each category. It almost has more [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/09/the-value-maintenance-matrix/comment-page-1/#comment-9138 #1 of 12 different types of Purple Goldfish (Throw-In’s) – Chapter 12 Wed, 24 Aug 2011 10:05:52 +0000 http://www.marketinglagniappe.com/blog/?p=144#comment-9138 [...] There are a dozen different types of purple goldfish.  Half are based on ‘value’ and half are based on ‘maintenance’ according to the value / maintenance matrix: [...] [...] There are a dozen different types of purple goldfish.  Half are based on ‘value’ and half are based on ‘maintenance’ according to the value / maintenance matrix: [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/09/the-value-maintenance-matrix/comment-page-1/#comment-9044 Customer Experience: 12 little things that make a big difference Fri, 12 Aug 2011 11:44:26 +0000 http://www.marketinglagniappe.com/blog/?p=144#comment-9044 [...] There are a dozen different types of marketing lagniappe.  Half are based on ‘value’ and half are based on ‘maintenance’ according to the value / maintenance matrix: [...] [...] There are a dozen different types of marketing lagniappe.  Half are based on ‘value’ and half are based on ‘maintenance’ according to the value / maintenance matrix: [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/09/the-value-maintenance-matrix/comment-page-1/#comment-8833 12 Most Impactful Ways You Can Give Little Extras To Enhance Customer Experience | 12 Most Fri, 05 Aug 2011 17:03:05 +0000 http://www.marketinglagniappe.com/blog/?p=144#comment-8833 [...] There are a dozen different types of lagniappe. Half are based on ‘value’ and half are based on ‘maintenance’ according to the value / maintenance matrix: [...] [...] There are a dozen different types of lagniappe. Half are based on ‘value’ and half are based on ‘maintenance’ according to the value / maintenance matrix: [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/09/the-value-maintenance-matrix/comment-page-1/#comment-1365 Put up or shut up . . . Do actions speak louder than words when building your customer experience? Wed, 14 Apr 2010 03:17:58 +0000 http://www.marketinglagniappe.com/blog/?p=144#comment-1365 [...] I recently wrote about the two concepts I believe are critical when building a customer experience.  They are the concepts of value and maintenance which comprise the VM Matrix: [...] [...] I recently wrote about the two concepts I believe are critical when building a customer experience.  They are the concepts of value and maintenance which comprise the VM Matrix: [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/09/the-value-maintenance-matrix/comment-page-1/#comment-1171 Chicken or the egg: Building profitability or focusing on customer experience Sat, 03 Apr 2010 21:54:04 +0000 http://www.marketinglagniappe.com/blog/?p=144#comment-1171 [...] My take is that the customer must come first.  Customer experience should be priority #1.  Stop focusing on ‘the two in the bush’ (prospects) and take care of ‘the one in your hand’ (your customer). You need to focus on two things: value and maintenance.  Enter the vm matrix. [...] [...] My take is that the customer must come first.  Customer experience should be priority #1.  Stop focusing on ‘the two in the bush’ (prospects) and take care of ‘the one in your hand’ (your customer). You need to focus on two things: value and maintenance.  Enter the vm matrix. [...]

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