Five Guys Burgers and Fries gets inducted into the The Purple Goldfish Project Hall of Fame:
Amount of Fries – They serve the fries in a styrofoam cup and a paper bag. After they fill the cup they then chuck in another couple of handfuls into the bag. You never get short changed on fries.- Peanuts – This is an absolutely brilliant example of lagniappe (a little something extra). One of the signatures of ‘FIVE GUYS’ are the free peanuts they serve. There is a huge box when you walk in. In the early days the long lines forced the brothers to distribute free, unshelled peanuts to placate waiting customers. The peanuts have become a FIVE GUYS trademark.
A little extra lagniappe can earn you millions
The Origin of Stacy’s Chips: The unshelled peanuts story from ‘Five Guys’ made me remember the story behind Stacy’s Pita Chip Co. The company was founded in 1997 by a social worker and a psychologist with a passion for good food and a commitment to healthy living. Without the capital to open a restaurant, Stacy Madison and Mark Andrus began serving healthy pita bread roll-up sandwiches in Boston’s Financial District. As an incentive for customers waiting in line, they baked the leftover pita bread to create different flavored chips. Thus, the Stacy’s Pita Chip Co. was born. [Stacy's was purchased by Pepsi's Frito Lay in 2005 for millions of $$$]
Today’s Lagniappe (a little something extra for good measure) – Five Guys gets exposed. Is there a conspiracy?
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your GLUE?
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