How do you integrate the concept of ‘lagniappe’ into your product, service or life?
Here are the five main ingredients or if you are acronym fan (like I am), the R.U.L.E.S :
Relevant – the item or benefit should be of value to the recipient. Make sure that the item or service is a true benefit. It shouldn’t be a one size fits all proposition.
Unexpected – the extra benefit or gift should be a surprise. It is something thrown in for good measure. Think ’surprise and delight’ or ‘branded act of kindness’.
Limited – if it’s a small token or gift, try to select something that’s rare, hard to find or unique to your business. Think ‘signature’.
Expression – many times it comes down to the gesture. It becomes more about ‘how’ it is given, as opposed to ‘what’ is given. The small gift or extra is an expression and communicates that you care.
Sticky - is it watercooler material? Is it memorable enough that the person will want to share their experience by telling a friend or three hundred?
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your GLUE?
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