How do you integrate the concept of ‘lagniappe’ into your product, service or life?
Here are the five main ingredients or if you are acronym fan (like I am), the R.U.L.E.S :
Relevant – the item or benefit should be of value to the recipient. Make sure that the item or service is a true benefit. It shouldn’t be a one size fits all proposition.
Unexpected – the extra benefit or gift should be a surprise. It is something thrown in for good measure. Think ’surprise and delight’ or ‘branded act of kindness’.
Limited – if it’s a small token or gift, try to select something that’s rare, hard to find or unique to your business. Think ‘signature’.
Expression – many times it comes down to the gesture. It becomes more about ‘how’ it is given, as opposed to ‘what’ is given. The small gift or extra is an expression and communicates that you care.
Sticky - is it watercooler material? Is it memorable enough that the person will want to share their experience by telling a friend or three hundred?
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