http://www.marketinglagniappe.com/blog/2009/12/26/5-main-ingredients-of-lagniappe/ 'What's Your Purple Goldfish?' Sat, 04 Feb 2012 18:49:15 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://www.marketinglagniappe.com/blog/2009/12/26/5-main-ingredients-of-lagniappe/comment-page-1/#comment-9255 Little Things Make Big Differences in Customer Experience « Experience Delivers Wed, 07 Sep 2011 13:38:42 +0000 http://www.marketinglagniappe.com/blog/?p=308#comment-9255 [...] that companies provide to make themselves standout with their customers.  They describe the  5 ingredients of langniappe as Relevant, Unexpected, Limited, Expression, and Sticky.    The goal, in my opinion, is to [...] [...] that companies provide to make themselves standout with their customers.  They describe the  5 ingredients of langniappe as Relevant, Unexpected, Limited, Expression, and Sticky.    The goal, in my opinion, is to [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/26/5-main-ingredients-of-lagniappe/comment-page-1/#comment-9131 The second ingredient of a Purple Goldfish (Unexpected) – Chapter 8 Tue, 23 Aug 2011 01:39:24 +0000 http://www.marketinglagniappe.com/blog/?p=308#comment-9131 [...] started thinking how this idea of disruption applies to the concept of marketing lagniappe.  The second ingredient in the lagniappe R.U.L.E.S is the concept of being Unexpected.  It’s that little something [...] [...] started thinking how this idea of disruption applies to the concept of marketing lagniappe.  The second ingredient in the lagniappe R.U.L.E.S is the concept of being Unexpected.  It’s that little something [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/26/5-main-ingredients-of-lagniappe/comment-page-1/#comment-9127 The Third Ingredient of a Purple Goldfish (Limited) – Chapter 9 Sun, 21 Aug 2011 14:54:08 +0000 http://www.marketinglagniappe.com/blog/?p=308#comment-9127 [...] posters and apples are brilliant. It scores high on the five ingredients/rules of marketing lagniappe, especially [...] [...] posters and apples are brilliant. It scores high on the five ingredients/rules of marketing lagniappe, especially [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/26/5-main-ingredients-of-lagniappe/comment-page-1/#comment-2125 Purple Goldfish Video Podcast 14 – What is a schema? Mon, 31 May 2010 12:48:24 +0000 http://www.marketinglagniappe.com/blog/?p=308#comment-2125 [...] started thinking how this idea of disruption applies to the concept of marketing lagniappe. The second ingredient in the lagniappe R.U.L.E.S is the concept of being Unexpected. It’s that little something [...] [...] started thinking how this idea of disruption applies to the concept of marketing lagniappe. The second ingredient in the lagniappe R.U.L.E.S is the concept of being Unexpected. It’s that little something [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/26/5-main-ingredients-of-lagniappe/comment-page-1/#comment-637 The Fillmore customer experience signature: apples and limited prints Mon, 15 Feb 2010 04:51:06 +0000 http://www.marketinglagniappe.com/blog/?p=308#comment-637 [...] Some thoughts on why I love the Fillmore example and why I think the posters + apples are brilliant. It scores high on the five ingredients/rules of marketing lagniappe: [...] [...] Some thoughts on why I love the Fillmore example and why I think the posters + apples are brilliant. It scores high on the five ingredients/rules of marketing lagniappe: [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/26/5-main-ingredients-of-lagniappe/comment-page-1/#comment-591 Four Seasons literally leaves their mark in customer service Fri, 12 Feb 2010 05:25:50 +0000 http://www.marketinglagniappe.com/blog/?p=308#comment-591 [...] to the RSS feed for updates on this topic.Powered by WP Greet Box WordPress PluginThe third ingredient of a marketing lagniappe is the idea of being [...] [...] to the RSS feed for updates on this topic.Powered by WP Greet Box WordPress PluginThe third ingredient of a marketing lagniappe is the idea of being [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/26/5-main-ingredients-of-lagniappe/comment-page-1/#comment-509 Disrupt schemas via surprise and delight Sat, 06 Feb 2010 02:57:11 +0000 http://www.marketinglagniappe.com/blog/?p=308#comment-509 [...] started thinking how this idea of disruption applies to the concept of marketing lagniappe.  The second ingredient in the lagniappe R.U.L.E.S is the concept of being Unexpected.  It’s that little something [...] [...] started thinking how this idea of disruption applies to the concept of marketing lagniappe.  The second ingredient in the lagniappe R.U.L.E.S is the concept of being Unexpected.  It’s that little something [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/26/5-main-ingredients-of-lagniappe/comment-page-1/#comment-182 Play more offense in 2010 Sun, 03 Jan 2010 17:20:12 +0000 http://www.marketinglagniappe.com/blog/?p=308#comment-182 [...] by giving that ‘little unexpected extra’.  Do it correctly by sticking to the R.U.L.E.S and you’ll tap into the vital 10% of the general public.  I’m talking about the 9% who [...] [...] by giving that ‘little unexpected extra’.  Do it correctly by sticking to the R.U.L.E.S and you’ll tap into the vital 10% of the general public.  I’m talking about the 9% who [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/26/5-main-ingredients-of-lagniappe/comment-page-1/#comment-172 AJ Bombers drops in literally at #152 in The Purple Goldfish Project Sun, 03 Jan 2010 04:04:20 +0000 http://www.marketinglagniappe.com/blog/?p=308#comment-172 [...] are 5 main ingredients / r.u.l.e.s when creating a ‘purple goldfish’.  AJ Bombers scores huge on the fourth [...] [...] are 5 main ingredients / r.u.l.e.s when creating a ‘purple goldfish’.  AJ Bombers scores huge on the fourth [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/26/5-main-ingredients-of-lagniappe/comment-page-1/#comment-153 The Year of the Purple Goldfish Thu, 31 Dec 2009 16:32:16 +0000 http://www.marketinglagniappe.com/blog/?p=308#comment-153 [...] say, “Give that little extra ‘marketing lagniappe’ and flourish in [...] [...] say, “Give that little extra ‘marketing lagniappe’ and flourish in [...]

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