The Power of an Unexpected Discount
I was at the Pepperidge Farm Factory store yesterday picking up some things. There was a senior citizen standing in front of me in line buying a few items. Her total bill was $9.96. The clerk informed her that all purchases over ten dollars received a 20% discount and asked her if she’d like to pick out something else. Quickly she made a b-line to the Milanos (good choice) which essentially were free once he factored in the discount. I could tell she left with a smile on her face and a bounce in her step.
Those Milano’s were an unexpected surprise and I can almost guarantee you that she will recount that story a few times. Turns out the folks at Pepperidge Farm make purple goldfishes both literally and figuratively. Great job – you are now #134 in The Purple Goldfish Project.
HELP me catch another 867 purple goldfishes for a great cause. Click here to send me your example.
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