http://www.marketinglagniappe.com/blog/2009/12/27/pepperidge-farm-makes-a-purple-goldfish/ 'What's Your Purple Goldfish?' Thu, 29 Jul 2010 02:56:58 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.marketinglagniappe.com/blog/2009/12/27/pepperidge-farm-makes-a-purple-goldfish/comment-page-1/#comment-2932 The Purple Goldfish Project has crossed the halfway mark Sun, 18 Jul 2010 11:38:34 +0000 http://www.marketinglagniappe.com/blog/?p=313#comment-2932 [...] #34, Patriot Bank #61, Paul Dunay ‘Facebook Marketing for Dummies’ #309, Peabody Hotel #113,Pepperidge Farm #134, Peet’s Coffee & Tea #299, PHD #219, Peter Millar #446+461, PGA Tour #483, Pixar #470, [...] [...] #34, Patriot Bank #61, Paul Dunay ‘Facebook Marketing for Dummies’ #309, Peabody Hotel #113,Pepperidge Farm #134, Peet’s Coffee & Tea #299, PHD #219, Peter Millar #446+461, PGA Tour #483, Pixar #470, [...]

]]> http://www.marketinglagniappe.com/blog/2009/12/27/pepperidge-farm-makes-a-purple-goldfish/comment-page-1/#comment-160 Happy New Year and another 50 examples of marketing lagniappe Fri, 01 Jan 2010 15:08:10 +0000 http://www.marketinglagniappe.com/blog/?p=313#comment-160 [...] 2. Pepperidge Farm (#134 submitted by moi) “I was at the Pepperidge Farm Factory store yesterday picking up some things. There was a senior citizen standing in front of me in line buying a few items. Her total bill was $9.96. The clerk informed her that all purchases over ten dollars received a 20% discount and asked her if she’d like to pick out something else. Quickly she made a b-line to the Milano’s (good choice) which essentially were free once he factored in the discount. I could tell she left with a smile on her face and a bounce in her step.”  [Those Milano’s were an unexpected surprise and I can almost guarantee you that she will recount that story a few times. Turns out the folks at Pepperidge Farm make purple goldfishes both literally and figuratively] [...] [...] 2. Pepperidge Farm (#134 submitted by moi) “I was at the Pepperidge Farm Factory store yesterday picking up some things. There was a senior citizen standing in front of me in line buying a few items. Her total bill was $9.96. The clerk informed her that all purchases over ten dollars received a 20% discount and asked her if she’d like to pick out something else. Quickly she made a b-line to the Milano’s (good choice) which essentially were free once he factored in the discount. I could tell she left with a smile on her face and a bounce in her step.”  [Those Milano’s were an unexpected surprise and I can almost guarantee you that she will recount that story a few times. Turns out the folks at Pepperidge Farm make purple goldfishes both literally and figuratively] [...]

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