Let’s give them something to talk, blog and tweet about . . .

Marketing Lagniappe is the Original Social Media Stimulant

I was reading a post this week from Rick Liebling over at EYECUBE.

Rick made an interesting observations about how brands want to utilize social media with the following agenda:

“Let’s get people talking about our brand”

He pointed out the fact that little thought is given to the following issues:

• Who do we want talking?
• What do we want them saying?
• How do we keep the conversation going?
• Is our voice unique?
• How can we add value?

Here is my take on how ‘marketing lagniappe’ addresses those issues:

• The best marketing is 1st person word of mouth, i.e. your customers
• Control the things you can control . . . how you treat your existing customers
• Deliver value with your product or service and exceed customer expectations
• Provide that ‘little signature something extra’ . . . a purple goldfish

I’m not a big fan of Bonnie Raitt (in fact I generally loathe only two types of music . . . ‘country and western’). That said – – I think her song, “Let’s give them something to talk about” speaks volumes about Rick’s issues.

Using a little artistic license (apologies Bonnie) on the song lyrics:

Let’s give them something to talk about
A little purple goldfish as they wonder out
Let’s give them something to talk, blog, Facebook and tweet about . . .

We’re almost at 150.  HELP me catch another 857 purple goldfish for a great cause.  Click here to send me your example.