Let’s give them something to talk, blog and tweet about . . .

Marketing Lagniappe is the Original Social Media Stimulant

I was reading a post this week from Rick Liebling over at EYECUBE.

Rick made an interesting observations about how brands want to utilize social media with the following agenda:

“Let’s get people talking about our brand”

He pointed out the fact that little thought is given to the following issues:

• Who do we want talking?
• What do we want them saying?
• How do we keep the conversation going?
• Is our voice unique?
• How can we add value?

Here is my take on how ‘marketing lagniappe’ addresses those issues:

• The best marketing is 1st person word of mouth, i.e. your customers
• Control the things you can control . . . how you treat your existing customers
• Deliver value with your product or service and exceed customer expectations
• Provide that ‘little signature something extra’ . . . a purple goldfish

I’m not a big fan of Bonnie Raitt (in fact I generally loathe only two types of music . . . ‘country and western’). That said – – I think her song, “Let’s give them something to talk about” speaks volumes about Rick’s issues.

Using a little artistic license (apologies Bonnie) on the song lyrics:

Let’s give them something to talk about
A little purple goldfish as they wonder out
Let’s give them something to talk, blog, Facebook and tweet about . . .

Today’s Lagniappe (a little something extra for good measure) – how about Will Ferrell proving he has singing chops:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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