Comments on: Let’s give them something to talk, blog and tweet about . . . http://www.marketinglagniappe.com/blog/2009/12/30/lets-give-them-something-to-talk-blog-and-tweet-about/ 'What's Your Purple Goldfish?' Sat, 04 Feb 2012 18:49:15 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: #9 of 12 types of Purple Goldfish (Waiting) – Chapter 20 http://www.marketinglagniappe.com/blog/2009/12/30/lets-give-them-something-to-talk-blog-and-tweet-about/comment-page-1/#comment-9221 #9 of 12 types of Purple Goldfish (Waiting) – Chapter 20 Mon, 05 Sep 2011 11:44:32 +0000 http://www.marketinglagniappe.com/blog/?p=341#comment-9221 [...] for your customers.  The net effect is the generation of positive word of mouth. You effectively give your customer something to talk, tweet, Facebook and blog about.  Ryan does exactly that and more.  ABT used marketing lagniappe to tap into a one percenter and [...] [...] for your customers.  The net effect is the generation of positive word of mouth. You effectively give your customer something to talk, tweet, Facebook and blog about.  Ryan does exactly that and more.  ABT used marketing lagniappe to tap into a one percenter and [...]

]]> By: The ingredients or r.u.l.e.s for creating little unexpected extras – Chapter 7 http://www.marketinglagniappe.com/blog/2009/12/30/lets-give-them-something-to-talk-blog-and-tweet-about/comment-page-1/#comment-9061 The ingredients or r.u.l.e.s for creating little unexpected extras – Chapter 7 Sat, 13 Aug 2011 21:51:41 +0000 http://www.marketinglagniappe.com/blog/?p=341#comment-9061 [...] Strong move from BMW of Bridgeport. Even if those who test drive don’t buy . . . they are probably going to talk, tweet, post or blog about it. [...] [...] Strong move from BMW of Bridgeport. Even if those who test drive don’t buy . . . they are probably going to talk, tweet, post or blog about it. [...]

]]> By: Give Your Customers Something to Talk About – Chapter 6 http://www.marketinglagniappe.com/blog/2009/12/30/lets-give-them-something-to-talk-blog-and-tweet-about/comment-page-1/#comment-9011 Give Your Customers Something to Talk About – Chapter 6 Wed, 10 Aug 2011 12:37:59 +0000 http://www.marketinglagniappe.com/blog/?p=341#comment-9011 [...] Marketing Takeaway: You need to find ways to differentiate your product or service.  The easiest way is to focus on the customer experience.  Exceed the expectations of your customers by offering those little extras that surprise and delight. You need to give your best marketing resource something to post, blog, tweet or Facebook about. [...] [...] Marketing Takeaway: You need to find ways to differentiate your product or service.  The easiest way is to focus on the customer experience.  Exceed the expectations of your customers by offering those little extras that surprise and delight. You need to give your best marketing resource something to post, blog, tweet or Facebook about. [...]

]]> By: This isn’t Your Dad’s Marketing… Value is Becoming the New Black – Chapter 2 http://www.marketinglagniappe.com/blog/2009/12/30/lets-give-them-something-to-talk-blog-and-tweet-about/comment-page-1/#comment-8832 This isn’t Your Dad’s Marketing… Value is Becoming the New Black – Chapter 2 Fri, 05 Aug 2011 14:41:37 +0000 http://www.marketinglagniappe.com/blog/?p=341#comment-8832 [...] 1. Word of Mouth Positive word of mouth is still the most effective tool in marketing. Today, more than ever, your customer has a voice. Even though over 90% of word of mouth is offline, social media tools have acted as both an amplifier and a long tail. How are you giving your customers something to ‘talk, blog, tweet, and post to Facebook about’? [...] [...] 1. Word of Mouth Positive word of mouth is still the most effective tool in marketing. Today, more than ever, your customer has a voice. Even though over 90% of word of mouth is offline, social media tools have acted as both an amplifier and a long tail. How are you giving your customers something to ‘talk, blog, tweet, and post to Facebook about’? [...]

]]> By: 3 truisms for the future of #custserv and marketing http://www.marketinglagniappe.com/blog/2009/12/30/lets-give-them-something-to-talk-blog-and-tweet-about/comment-page-1/#comment-4830 3 truisms for the future of #custserv and marketing Sat, 08 Jan 2011 15:32:36 +0000 http://www.marketinglagniappe.com/blog/?p=341#comment-4830 [...] ‘talk, blog, tweet, and post to Facebook about’? [...] [...] ‘talk, blog, tweet, and post to Facebook about’? [...]

]]> By: Putting the Pieces Together for 2011: Do You Have Marketing GLUE? | MENG Blend http://www.marketinglagniappe.com/blog/2009/12/30/lets-give-them-something-to-talk-blog-and-tweet-about/comment-page-1/#comment-4728 Putting the Pieces Together for 2011: Do You Have Marketing GLUE? | MENG Blend Tue, 21 Dec 2010 01:32:31 +0000 http://www.marketinglagniappe.com/blog/?p=341#comment-4728 [...] 1. Word of Mouth Positive word of mouth is the most effective tool in marketing. Today, more than ever, your customer has a voice. Even though over 90% of word of mouth is offline, social media tools have acted as both an amplifier and a long tail. How are you giving your customers something to ‘talk, blog, tweet, and post to Facebook about’? [...] [...] 1. Word of Mouth Positive word of mouth is the most effective tool in marketing. Today, more than ever, your customer has a voice. Even though over 90% of word of mouth is offline, social media tools have acted as both an amplifier and a long tail. How are you giving your customers something to ‘talk, blog, tweet, and post to Facebook about’? [...]

]]> By: Are you creating CONsumers or PROsumers? http://www.marketinglagniappe.com/blog/2009/12/30/lets-give-them-something-to-talk-blog-and-tweet-about/comment-page-1/#comment-2109 Are you creating CONsumers or PROsumers? Mon, 31 May 2010 02:32:43 +0000 http://www.marketinglagniappe.com/blog/?p=341#comment-2109 [...] wrote a post late last year about Bonnie Raitt and her most famous tune, “Let’s Give’em [...] [...] wrote a post late last year about Bonnie Raitt and her most famous tune, “Let’s Give’em [...]

]]> By: robes http://www.marketinglagniappe.com/blog/2009/12/30/lets-give-them-something-to-talk-blog-and-tweet-about/comment-page-1/#comment-1137 robes Tue, 30 Mar 2010 20:46:58 +0000 http://www.marketinglagniappe.com/blog/?p=341#comment-1137 great article. <a href=http://www.soohie.com/robes-AAAC.html rel="nofollow">robe de soirée</a> great article.

robe de soirée

]]> By: BMW drives into the #PurpleGoldfishProject at #150 http://www.marketinglagniappe.com/blog/2009/12/30/lets-give-them-something-to-talk-blog-and-tweet-about/comment-page-1/#comment-865 BMW drives into the #PurpleGoldfishProject at #150 Sun, 07 Mar 2010 17:37:10 +0000 http://www.marketinglagniappe.com/blog/?p=341#comment-865 [...] Strong move from BMW of Bridgeport. Even if those who test drive don’t buy . . . they are probably going to talk, tweet, post or blog about it. [...] [...] Strong move from BMW of Bridgeport. Even if those who test drive don’t buy . . . they are probably going to talk, tweet, post or blog about it. [...]

]]> By: Taking your Brand into the Statusphere http://www.marketinglagniappe.com/blog/2009/12/30/lets-give-them-something-to-talk-blog-and-tweet-about/comment-page-1/#comment-864 Taking your Brand into the Statusphere Sun, 07 Mar 2010 17:16:32 +0000 http://www.marketinglagniappe.com/blog/?p=341#comment-864 [...] The statusphere (people updating their status on social networks) has become the new digital watercooler.  It’s increasingly how people are sharing content via word of mouse.  It’s how a vast majority of folks are getting their news.  Your goal is to get your brand into that ’statusphere’. How do you WOW your customer to the point that they want to share their experience?    You need a PURPLE GOLDFISH or three.  You need to give your best marketing resource something to post, blog, tweet or Facebook about. [...] [...] The statusphere (people updating their status on social networks) has become the new digital watercooler.  It’s increasingly how people are sharing content via word of mouse.  It’s how a vast majority of folks are getting their news.  Your goal is to get your brand into that ’statusphere’. How do you WOW your customer to the point that they want to share their experience?    You need a PURPLE GOLDFISH or three.  You need to give your best marketing resource something to post, blog, tweet or Facebook about. [...]

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