Taking your Brand into the Statusphere

What are you working on?  What are you doing? What’s on your mind?

These are the respective questions asked by LinkedIn, Facebook and Twitter.

Brian Solis of PR 2.0 is a thought leader that is constantly evaluating PR’s role in shifting marketing landscape.  I absolutely have fallen in love with a term that Brian has coined.  It’s called the ‘STATUSPHERE’.

In Brian’s words with my thoughts in BOLD:

We’re shifting into a rapid-fire culture that moves at Twitter time. Attention is a precious commodity and requires a personalized engagement strategy in order to consistently vie for it [How are you engaging your best marketing resource - YOUR CUSTOMER?]. The laws of attraction and relationships management are driven by the ability to create compelling content and transparently connect it to the people whom you believe benefit. [What is your distinctive 'PURPLE GOLDFISH' and is it relevant to your customer?]

The Statusphere is the new ecosystem for sharing, discovering, and publishing updates and micro-sized content that reverberates throughout social networks and syndicated profiles, resulting in a formidable network effect of activity. It is the digital curation of relevant content that binds us contextually and through the statusphere we can connect directly to existing contacts, reach new people, and also forge new friendships through the friends of friends effect (FoFs) in the process. [Getting into the status updates of your consumer exposes you to their vast network]

Twitter, Facebook News Feeds, FriendFeed and other micro communities that define the Statusphere, are driving action and determining the direction and course of individual attention.

So – what does this mean to me as a brand manager, CMO or a business owner???

The statusphere (people updating their status on social networks) has become the new digital watercooler.  It’s increasingly how people are sharing content via word of mouse.  It’s how a vast majority of folks are getting their news.  Your goal is to get your brand into that ’statusphere’. How do you WOW your customer to the point that they want to share their experience?    You need a PURPLE GOLDFISH or three.  You need to give your best marketing resource something to post, blog, tweet or Facebook about.

Need some thought starters?

Head over to the Purple Goldfish Project where you’ll find how hundreds of brands are leveraging the power of marketing lagniappe.

Today’s Lagniappe – Brian Solis talking about the ‘Statusphere’ at the CLIO awards: