Introducing Marketing Lagniappe: The Purple Goldfish Video Podcast

Episode #1 – The Origin of Lagniappe, a Roadtrip to ‘Five Guys’ and a Jingle

I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.

Here is a rundown of the video podcast:

- We discuss the origin of ‘lagniappe’ and how it applies to marketing

- We talk about the concept of a ‘buy back’ and the ‘baker’s dozen’

- We debate where marketing lagniappe fits into the overall marketing mix

- Roadtrip to ‘Five Guys Burgers and Fries’ to discuss peanuts, free toppings and bonus fries

- Purple Goldfish Jingle

The PURPLE GOLDFISH PROJECT – Click here to see 240+ examples of marketing lagniappe.  Over 100 brands have been submitted to the list. Need some thought starters?