Episode #3 – The Five Main Ingredients of Marketing Lagniappe and a trip to the first Purple Goldfish Hall of Fame Inductee the Doubletree Hotel
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.
Here is a rundown of the video podcast:
- We discuss the five main ingredients of marketing lagniappe: Relevant, Unexpected, Limited, Expressive and Sticky
- We take a road trip to a Doubletree Hotel
- We discuss the Doubletree Chocolate Chip Cookie (over 200 million served)
HELP me catch another 709 purple goldfish for a great cause. FISHERMEN WANTED: Click here to send me your example.
