From the monthly archives:

March 2010

Martin + Osa keeps their customers satisfied and well hydrated

March 17, 2010 purple goldfish project

Enjoy shopping at Martin + Osa with a cool bottle of FIJI Water

Martin + Osa pours in at #86 in the Purple Goldfish Project. This example was submitted by Dave Ackerman:
“Martin + Osa has a nice little Purple Goldfish. They offer you a complimentary bottle of water when you are shopping in the store. [...]

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Two for Tuesday: Starbucks Doubleshot of Perks

March 15, 2010 purple goldfish project

Starbucks gives a little extra on Tuesday’s and by the pound
The folks from Seattle provide a couple of examples of marketing lagniappe (a little something extra for good measure).
John Miller shares #9 in the Purple Goldfish Project. The free cup of brewed coffee with a pound of beans at Starbucks.

“Not only is it [...]

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Sometimes a purple goldfish can spawn a new business

March 14, 2010 purple goldfish project

Ola! Granola developed out of a marketing lagniappe
Ken and Dina Houser are principals of DK Design Partners. The husband and wife team have run their design agency for over a decade. After many years of the usual client gift fare, they decided to do something special for DK’s customers
Dina’s mother had made granola [...]

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Beaver Creek rings the bell at 3 p.m. with chocolate chip cookies

March 12, 2010 purple goldfish project

A sweet example of marketing lagniappe
Beaver Creek Ski Resort (#129 in Purple Goldfish Project submitted by Drew Grieco)
“Every day at 3pm, Beaver Creek’s cookie time chefs serve hot, chocolate chip cookies at the base of the Centennial Chairlift (Chair #6). The perfect ending to a perfect day.”

I love the fact that you have to [...]

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What is the glue for getting customer referrals?

March 11, 2010 what is lagniappe?

Are you giving a little unexpected extra?
I was just reading a tremendous post by Rohit Bhargava over at Influential Marketing. As part of ‘Make a Referral Week’, Rohit talks about the 5 ways you can jump start the referral engine:
So the question you need to ask yourself (especially for Referral Week) is how you can [...]

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The Lure of the Little Blue Box and a Lifelong Lagniappe

March 10, 2010 purple goldfish project

Free Cleaning for Life
One of the nice extras that Tiffany provides (in addition to the little blue box) involves free lifetime cleaning of your rings. This comes in at #232 in the Purple Goldfish Project.

From the Tiffany.com site:

“Tiffany offers complimentary cleaning to keep your ring as beautiful as it was the day you received it. [...]

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Customer Experience Top Ten List #5

March 9, 2010 purple goldfish project

Please RT —>
The 5th Top 10 List from #201-#250
We’ve hit the 250 mark in the Purple Goldfish Project. With a goal of 1,001 examples we’ve just whizzed by the 10k mark of the marathon (a marathon is 42K if you are curious).
Lots of strong examples in this crop of 50. It was hard to choose [...]

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Purple Goldfish Video Podcast Episode #2

March 8, 2010 purple goldfish video podcast

Episode #2 – How Lagniappe Fits into Overall Marketing, a Roadtrip to Stew Leonard’s and a Review of the ‘New Rules of Marketing & PR’
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.
Here is a rundown of the video podcast:
- We discuss how ‘lagniappe’ fits into the overall marketing scheme
- We look [...]

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Besito Mexican Restaurant delivers lagniappe that leaves you with ‘no worries’

March 6, 2010 purple goldfish project

Besito uses a Guatemalan worry doll as one its unique signature Purple Goldfish
Besito means ‘little kiss’ in Spanish. It’s also the name of an authentic mexican restaurant based in Roslyn, New York. I met Lilliam Villafane De Giacomo the other day and she waxed poetic about Besito. She spoke of the amazing food, but [...]

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