Episode #12 – The VM Matrix and an Interview with Joe Sorge of AJ Bombers
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the video podcast:
- We discuss the concept of the VM Matrix.
- We look at how both ‘value’ and ‘maintenance’ play into measuring customer experience.
- A comparison of Netflix and Blockbuster on the VM Matrix.
- An interview with Joe Sorge of AJ Bombers (@ajbombers). We discuss a few of his purple goldfish including the P-Nut Bomber, the Beach Chairs, the Quad Cow and Twitter handles.
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I couldn’t agree more. Simple processes have the ability to net high value for customers and ultimately create the best customer experience.
James Sorensen
James Sorensen´s last blog ..Listen to customers vocabulary for clues on best communication