From the monthly archives:

May 2010

A little extra tea from Bigelow

May 17, 2010 purple goldfish project

Purple Goldfish #378 – Bigelow Tea
Submitted by Jack Campisi, aka ‘Social Jack’ or ‘Maverick’

“I found a Purple Goldfish in a box of tea today. I opened a new box of Bigelow Vaniila Chai Tea and I was surprised to see a different colored label on the tea bag I pulled out. I wondered if I [...]

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Purple Goldfish Video Podcast #12 – The VM Matrix

May 16, 2010 purple goldfish video podcast

Episode #12 – The VM Matrix and an Interview with Joe Sorge of AJ Bombers
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the video podcast:
- We discuss the concept of the VM Matrix.
- We look at how both ‘value’ and ‘maintenance’ play into measuring customer experience.
- [...]

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Rita’s Water Ice springs into the Purple Goldfish Project

May 14, 2010 purple goldfish project

Free Water Ice on Opening Day and Chocolate Covered Peeps over Easter
#384 in the Purple Goldfish Project submitted by Keith Green of Synergy Events

“Rita’s Water Ice runs a great promotion every spring that is a great example of Lagniappe. On the first day of spring, everyone receives a free Water Ice of their choice. [...]

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ABT understands and plans for a great customer experience

May 13, 2010 purple goldfish project

Raising the bar on cx when faced with steep demand due to a government rebate program
If a picture is worth a thousand words . . . then this 19 second video is worth about twenty thousand.  Check out the crowds at ABT Electronics on April 16, 2010:

ABT Electronics powers up to #391 into the Purple [...]

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I scream for Wilson’s . . . a sweet example of marketing lagniappe

May 12, 2010 purple goldfish project

A JellyBean at the bottom of your cone and huge scoops are difference makers for Wilson’s
Wilsons slides into the Purple Goldfish Project at #333 courtesy of Jody Padar:

“At my favorite ice cream store in Door County Wisconsin. They put a jelly bean at the bottom of the ice cream cone. So it doesn’t drip. They [...]

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AJ Bombers delivers on a Purple Goldfish strategy

May 11, 2010 Uncategorized

An interview with co-owner Joe Sorge
It’s been a little over 5 months to the day that I was first introduced to the Milwaukee phenomenon that is AJ Bombers.  Ever since Phil Gerbyshak nominated the place for the Purple Goldfish Project (they are #152), I’ve been dying to visit the place. Here is my original AJ [...]

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Purple Goldfish Video Podcast #11

May 9, 2010 purple goldfish video podcast

Episode #11 – The 90/9/1 rule, the importance of engaging the 1 percenters and an excerpt on the value of exceeding expectations
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the vodcast:
- We discuss the 90/9/1 rule pertaining to online content generation
- We talk about the importance [...]

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Here’s to the Heroes. A purple goldfish served up to those who serve

May 5, 2010 purple goldfish project

Anheuser Busch . . . This Purple Goldfish is for You
I had the opportunity to meet Zoetica’s Kami Huyse @kamichat at NewComm Forum.  She is smart and engaging.  Kami wrote about lagniappe as one of her goals way back in 2006.
She shared this Purple Goldfish which is a nice little unexpected extra as a ‘thank [...]

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Purple Goldfish Video Podcast #10

May 2, 2010 purple goldfish video podcast

Episode #10 – Pareto’s Law, the Phelps Corollary, Social Media as a Game Changer and How to Handle a Negative Customer Experience
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the video podcast:
- We discuss Vilfredo Pareto and his famous 80/20 principle
- We introduce the Phelps [...]

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Smoke and side mirrors: How the power of a bbq spurred a small town car dealer to the top

May 1, 2010 Uncategorized

Landers became one of the largest Chrysler Jeep dealers by giving the little extras
#347 in the Purple Goldfish Project was submitted by Marty Desmond.  Marty commented on the X Blog at ‘The Experience Factor’ from a post called, “What’s Your Purple Goldfish?”

Landers Chrysler Jeep

“In 1994, my ex-wife and I read an article about Steve Landers, owner [...]

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