From the monthly archives:

June 2010

ONE BAG OF COFFEE = ONE BOOK FOR KIDS IN NEED

June 29, 2010 purple goldfish project

Fellow Burning Question Winner Tyson Adams helps people with a simple premise
His company liveGLOCAL lands in the Purple Goldfish Project at #432 with a feel good extra.
With every bag of coffee you purchase, liveGLOCAL gives one book to a child in need.
ONE BAG, ONE BOOK
Check out this video to get a better sense of liveGLOCAL:

Established [...]

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Purple Goldfish Video Podcast Episode 18 – The Mile High Club

June 29, 2010 Uncategorized

Episode #18 – Marketing Lagniappe and customer experience in the airline industry
Just back from Cannes, I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of this episode:
- How does the airline industry size up when it comes to customer experience and provide those signature little extras?
- Examples from [...]

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Day 2 Highlights from Cannes – Twice as Nice

June 24, 2010 purple goldfish project

Interview with Zuckerberg, Case Study from Droid and a Peak at the Awards Show
Here are some of the highlights from my second day at the Cannes Lions Festival:
- An interview with Mark Zuckerberg of Facebook
- A case study from Verizon and Droid in Times Square
- A sneak peak of the Awards Show
- A quick video [...]

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The Purple Goldfish arrives in Cannes

June 23, 2010 purple goldfish project

My first day at Cannes
Here are the video highlights from my first day at the Cannes Lions Festival as one of the winners of the Burning Question contest. It includes a quick tour, an overview of the type of content at the Festival and a case study of Gatorade Replay :

Today’s Lagniappe (a little something [...]

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Purple Goldfish Video Podcast Episode 17 – What is Lancrap?

June 20, 2010 purple goldfish video podcast

Episode #17 – Lancrap vs. a Brown Trout, Garden Catering and Hampton Inn Waffles
Happy Father’s Day to all the Dad’s. I’m typing this from JFK on my way to Cannes. Stay tuned for updates of the trip on Twitter #atcannes and my posts at the Burning Question site.
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or [...]

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TD Bank is well schooled in the Purple Goldfish

June 15, 2010 purple goldfish project

TD Bank is rife with lagniappe
Jim Donofrio pointed out this school of purple goldfish for the Project:

#454. Open 7 days in an effort to be America’s Most Customer Friendly bank
#455. Green pens with the TD Bank logo. They can be found everywhere . . . from a local restaurant to large scale charity event
#456. Penny [...]

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Purple Goldfish Video Podcast Episode 16 – The Burning Question

June 13, 2010 Uncategorized

Episode #16 – Up the ante, the Baker’s Dozen and the Burning Question
I’m joined by wingman Jack Campisi(a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the video podcast:
- What happens when your lagniappe becomes expected?
- Why a purple goldfish is not the Baker’s Dozen
- We talk about Hampton Inn who is launching [...]

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Mints and attention to detail tees up profits for Peter Millar

June 12, 2010 purple goldfish project

Purple Goldfish #437 comes courtesy of University of North Carolina Professor Joe Bob Hester @joebobhester.

Joe Bob forwarded this article from Ron Green Jr. at the Charlotte Observer. It highlights Peter Millar and its founder Scott Knott. Here is an excerpt:
They remember the mints
When boxes of golf shirts and shorts and other high-end menswear [...]

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The Purple Goldfish is Off to Cannes

June 9, 2010 Uncategorized

What Question will spark a revolution?
It’s officially official. I’m off to Cannes for the Cannes Lions Advertising Festival.

Here is the press release:
Bridge Worldwide and Jim Stengel Ignite the Future of Marketing at Cannes Ad Festival
06.09.2010 – At this summer’s Cannes Lions International Advertising Festival, set fire to the old assumptions about what marketing is and [...]

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