Purple Goldfish Video Podcast Episode 18 – The Mile High Club

Episode #18 – Marketing Lagniappe and customer experience in the airline industry

Just back from Cannes, I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.

Here is a rundown of this episode:

- How does the airline industry size up when it comes to customer experience and provide those signature little extras?

- Examples from Southwest Airlines, Jet Blue, Frontier Airlines and Horizon Airlines

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Today’s Lagniappe (a little something extra) – Check out this video by Southwest at their 2010 annual meeting.  Marketing takeaway – when you’ve got a signature differentiator . . . flaunt it:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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