From the monthly archives:

June 2010

Top Ten List #9 (401-450)

June 8, 2010 purple goldfish project

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The 9th Top 10 List from #401-#450
If this project were the Boston Marathon, we’d be venturing towards Wellesley College in the Purple Goldfish Project on our way to 1,001.  The women of Wellesley are famous for what is called the Wellesley ‘Scream Tunnel’ just before the halfway mark of the marathon.    The Purple [...]

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Purple Goldfish Video Podcast #15 – Delivering Happiness

June 6, 2010 purple goldfish video podcast

Episode #15 – The little things, worry dolls and a book review of ‘Delivering Happiness’
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the video podcast:
- What about the Little Things?  Do they add up to make a difference
- We talk about a book that Jack received [...]

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Where is the Customer Love?

June 4, 2010 purple goldfish project

These purple goldfish were lifted from the book, “Customer Love” by Mac Anderson. Kudos to Kristina Evey for her recommendation of the book.
#434. Lexus – “Lexus treats each customer as they would a guest in their own home”. It’s as simple as making sure the coffee is always fresh, the loaner car is always clean, [...]

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M&M Pretzel gives Idol fans a little lagniappe

June 2, 2010 purple goldfish project

Salty and Sweet
Today was one of those days where I was extremely proud to be an experiential marketer.  Check out this very creative product launch for M&M’s new Pretzel.  Superb tie in with American Idol and the first public appearance of the winner and finalists. The project was featured today in the Wall Street Journal:
[...]

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Interview with Phil Gerbyshak, Author of #twitterworks

June 1, 2010 word of mouth/mouse

I had the chance to catch up with Phil Gerbyshak (@philgerb) last month during a trip to Chicago.  Phil had contributed a few examples to the Purple Goldfish Project.  One of those was AJ Bombers who became #152 in the list.
Here is my interview with Phil.   We talk about PhilGerbyshak.com, AJ Bombers and #twitterworks:

Today’s [...]

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