What’s Your Special Day?
#492 in the Purple Goldfish Project comes from Dan Merchant and his blog ‘The Resourceful Traveler’:
Joie de Vivre Hotels
“While making my reservation, the representative asked if I was a member of the “Joy of Life Club.” I wasn’t, so I naturally I asked for more information. When the email confirmation arrived, it included a link to sign-up for the club. So I began filling it out. When I got to the following fill-in-the blank, I was blown away: “Very Important Date. We want to help you celebrate with an exclusive offer. Choose your special day: a birthday, an anniversary, or the date you plan to retire…it’s up to you!”
Today’s Lagniappe (a little something extra) – Here is a TED talk from ‘Joie de Vivre’ founder Chip Conley on ‘Measuring what makes life worthwhile?’. Interesting take on Maslow’s Hierarchy of Needs. Intangibles count. How do you put a price or value on the little extras?
HELP me catch another 469 purple goldfish for a great cause.
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