From the monthly archives:

August 2010

PerpetualKid gives you a little extra . . . the finger to be exact

August 29, 2010 purple goldfish project

#549 in the Purple Goldfish Project comes courtesy of Ariel Savrin-Jacobs.
In her own words:
I spoke to you after blogging about your purple goldfish project this summer when I interned for STELLAService. I’m happy to finally say I’ve found a purple goldfish! I checked your list, so if its updated I think this is a new [...]

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Figs makes dining an experience with a little something extra

August 25, 2010 purple goldfish project

#473 in the Project comes from Aimee Lucas (@aimee_lucas)
Figs

“So my friend and I met at the mall this evening – a girl’s night out of wine, dinner, shopping that we try to do every 6 to 8 weeks. You may know that Todd English has teamed up with Macy’s and placed restaurants – named “Figs” [...]

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Best Buy uses the force . . . the #Twelpforce

August 24, 2010 purple goldfish project

How may I twelp you???
#474 in the Project comes from Jim Joseph of Lippe Taylor, author of “The Experience Effect”. Jim is a big fan of Best Buy and how they’ve differentiated themselves by delivering customer service beyond the initial purchase.
Best Buy

“Best Buy created the Twelpforce. They assigned a customer service representative from the sales [...]

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NY Sportimes want you to get into the swing of things

August 23, 2010 purple goldfish project

Free Racquets for Youngsters Attending WTT Matches
The New York Sportimes and USTA Eastern Section swing into the Purple Goldfish Project at #463. They provided free tennis racquets to the first 2,000 children aged 12 and under who attended one of the team’s seven July home matches at Randall’s Island in July.
Bonus Lagniappe: The Sportimes provided [...]

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Purple Goldfish Video Podcast #25 – Hotels

August 22, 2010 purple goldfish video podcast

Episode #25 – Category Spotlight: Hotels
Jack and I continue to look at different industries. If there is one category tailor made for marketing lagniappe its hotels. If you aren’t giving those little unexpected extras in the hotel business . . . you’re in for a heap of trouble.
Here is a rundown of the examples we [...]

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Purple Goldfish on Business Insanity Talk Radio

August 21, 2010 purple goldfish project

Chatting Marketing Lagniappe with Barry Moltz
I had the opportunity to be interviewed yesterday on Barry Moltz’s weekly radio show, “Business Insanity Talk Radio“.
Barry and I share a passion for customer experience. He recently published a book entitled, BAM Delivering Customer Service in a Self Service World.
We discuss the following in the interview:

The Biggest Myth [...]

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Purple Goldfish Video Podcast Episode 24 – QSR’s

August 15, 2010 purple goldfish video podcast

Episode #24 – Category Spotlight: QSR’s
Jack and I continue to look at different industries. Would you like fries with that? How do fast food (a.k.a quick serve) restaurants differentiate themselves to ’stand out in the sea of sameness’?
Here is a rundown of the examples we discuss:
- Free Peanuts and Bonus Fries: Five Guys Burgers and [...]

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Walter Elias Disney and the Plus Factor

August 12, 2010 purple goldfish project

Walt understood the power of the unexpected extra
A couple of weeks ago I had the pleasure on meeting up with Rick Cerrone at a networking function for the Big Apple Sports Career Week. I had the pleasure of knowing Rick during my time at adidas when I managed the NY Yankees partnership. Rick was the [...]

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Zane’s Cycles Pedals its Way into the Purple Goldfish Project

August 11, 2010 purple goldfish project

Zane’s guarantees to make you a customer for life
Jeanne Bliss offers up Zane’s Cycles of Branford, CT as #460 in the Purple Goldfish Project. This PG was taken from a speech Jeanne gave at a Net Promoter conference.

Free tune ups and lifetime warranty
“Every bicycle purchased from Zane’s Cycles comes with our exclusive ‘Zane’s Cycles [...]

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Hotel Mela cares about your every desire

August 10, 2010 purple goldfish project

Little things count in The Big Apple
#470 in the Project comes courtesy of Lisa Church
Hotel Mela

“As a CXO (Chief Experience Officer), keeping an eye out for “purple goldfish” is an obsession and a passion! One of my favorites is the Hotel Mela in NYC. They offer a “Desires” Club for guests that allows you [...]

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