About the Author

Stanley G. Phelps is Executive Vice President at Synergy Events.

Synergy is an award winning experiential marketing agency specializing in mobile marketing tours, pr events, product launches and sponsorship activation.  Stan provides strategic direction for the marketing and creative for the agency, as well as developing new client relationships.  He brings a strong understanding of how to leverage experiential marketing to drive brand objectives.  Over his four years at Synergy he has partnered to create integrated programs with industry leading brands such as M&M’s, KFC, Staples, Wachovia, Nike, Starbucks, Callaway, Old Spice, Crown Royal and Crest.  He has also worked to develop events and promotions for leading organizations such as NASCAR, USTA, PGA of America, Breeders’ Cup and USA Football.

Prior to joining Synergy, he was responsible for overall marketing and events for PGA Worldwide Golf Exhibitions portfolio which included the PGA Merchandise Show, the PGA Fall Expo and Play Golf America Days.   Stan set strategic direction for these events with focus on delivering value to over 1,500 exhibiting companies and 50,000 attending customers.  Prior to the PGA, he worked with adidas for seven years.  Stan served as Head of Global Tennis Sports Marketing and as Brand Marketing Manager for the adidas / Yankees partnership.  In both capacities, Stan was instrumental in providing team leadership that enabled adidas to leverage its brand message across multiple channels including advertising, merchandising, sponsorship, PR and grassroots. Stan started his career working on ATP, WTA and World TeamTennis events for IMG.

Stan received a BS in Marketing, magna cum laude, from Marist College, as well as his JD/MBA from Villanova University.  Stan has served as an adjunct professor at the Tisch School at New York University in the area of integrated marketing communications.  Stan also has been a featured speaker at International PRSA where he delivered a seminar with Keith Green on ’Leveraging Experiential Marketing to Drive PR’.  He serves as a board member for the Fairfield County Sports Commission and as an Advisory Board member for the Villanova Sports & Entertainment Law Journal.  He blogs twice a week on the importance of taking an sensory approach to integrated marketing at 9 INCH MARKETING and is currently writing his first book entitled Marketing Lagniappe – In Search of Your Purple Goldfish.

Stan resides in Norwalk, Connecticut with his wife Jennifer and two children Thomas and James.