About the Authors

Stanley G. Phelps is Executive Vice President at Synergy Events.

Synergy is an award winning experiential marketing agency specializing in mobile marketing tours, pr events, product launches and sponsorship activation.  Stan provides strategic direction for the marketing and creative for the agency, as well as developing new client relationships.  He brings a strong understanding of how to leverage experiential marketing to drive brand objectives.  Over his four years at Synergy he has partnered to create integrated programs with industry leading brands such as M&M’s, KFC, Staples, Wachovia, Nike, Starbucks, Callaway, Old Spice, Crown Royal and Crest.  He has also worked to develop events and promotions for leading organizations such as NASCAR, USTA, PGA of America, Breeders’ Cup and USA Football.

Prior to joining Synergy, he was responsible for overall marketing and events for PGA Worldwide Golf Exhibitions portfolio which included the PGA Merchandise Show, the PGA Fall Expo and Play Golf America Days.   Stan set strategic direction for these events with focus on delivering value to over 1,500 exhibiting companies and 50,000 attending customers.  Prior to the PGA, he worked with adidas for seven years.  Stan served as Head of Global Tennis Sports Marketing and as Brand Marketing Manager for the adidas / Yankees partnership.  In both capacities, Stan was instrumental in providing team leadership that enabled adidas to leverage its brand message across multiple channels including advertising, merchandising, sponsorship, PR and grassroots. Stan started his career working on ATP, WTA and World TeamTennis events for IMG.

Stan received a BS in Marketing, magna cum laude, from Marist College, as well as his JD/MBA from Villanova University.  Stan has served as an adjunct professor at the Tisch School at New York University in the area of integrated marketing communications.  Stan also has been a featured speaker at International PRSA where he delivered a seminar with Keith Green on ’Leveraging Experiential Marketing to Drive PR’.  He serves as a board member for the Fairfield County Sports Commission and as an Advisory Board member for the Villanova Sports & Entertainment Law Journal.

Stan resides in Norwalk, Connecticut with his wife Jennifer and two children Thomas and James.

Follow Stan on Twitter @9INCHmarketing

Jack Campisi is the Director of Enterprise Sales at QualVu

QualVu is the leading innovator of online video-based qualitative research solutions. He is also a social media enthusiast, recreational blogger and copilot of the Purple Goldfish Project. He has wide-ranging sales, account management and software experience with specific expertise in qualitative research technology.

QualVu delivers a revolutionary platform to businesses, researchers and agencies that enables them to gain rich insights into the opinions, views and attitudes of their customers. The key is using an asynchronous video approach utilizing web cams and flip cams. It takes familiar qualitative tactics like ethnographies, shop-alongs, ad testing, web site usability and mystery shopping to new heights.

Jack is a pioneer in the interactive market research world. He helped introduce online focus groups to the industry with Greenfield Online & Strategic Focus. He also ran a full service usability lab at Digital Idea, another Greenfield company.

He later served as Senior Account Director and Product Manager at FocusVision Worldwide, where he was involved in almost every aspect of the business, including sales, marketing, product development and training. He also helped develop and rollout innovations in digital recording & editing, ethnographic research and video sharing/archiving. He has run countless workshops on the use of video clips and highlight reels in qualitative research and has done extensive work with a variety of clients including Yahoo, Pfizer, AstraZeneca, Merck, Jack-in-the-Box, Kraft, Microsoft and Procter & Gamble.

Jack was first introduced to the marketing world in 2001 when he joined J. Brown’s client technology division. There he managed projects on consumer applications for clients including online customized ad tools for Avaya, online ordering for promotional materials for Campbell’s and sweepstakes sites for Tropicana and Quaker.

Jack dove into the world of social media at Brainloaf, a software company specializing in marketing automation, social media and digital video solutions. Jack sees social media is a natural and exciting evolution of the interactive technology that he has worked with for years. With Brainloaf, Jack organized and hosted a number of workshops, webinars and seminars including:

· The Social Media & Market Research Panel Discussion

· Build Business with Brand Comminutes

· Digital Video for Market Research

· Putting Social Media to Work at Work

Known in some circles as Social Jack, he is heavily involved in the social media scene and helps local small businesses, charities and entrepreneurs with their social media strategies and efforts. Jack has what he describes as a “cult following” for his humorous, pop-culture blog “Back in Jack”, which gained notoriety for his comical, weekly recaps of shows like 24, Top Chef and 90210. His blog has been featured on WBCN in Boston and he also has an article published in the independent horror magazine: Insidious Reflections.

Jack resides in Greenwich, CT where he enjoys golfing… poorly, and competition barbequing with his family team; Baba’s BBQ. He is proud to say he is regarded for his creativity, enthusiasm, sense of humor and the personal touch he brings to his work. He also enjoys fishing… for Purple Goldfish.

Follow Jack on Twitter: @jackcampisi