From the category archives:

5 ingredients of lagniappe

Do the Little Things Make a Big Difference in Customer Experience? 12 Lessons from the Purple Goldfish Project

January 17, 2012 5 ingredients of lagniappe

WEBINAR ANNOUNCEMENT
January 26, 2012; 10-11 a.m. Pacific Standard Time (1-2 p.m. EST) – Sign up here
In late 2009, the Purple Goldfish Project was launched to find 1,001 examples of marketing lagniappe—giving little unexpected extras (glue). The Project’s goal was to explore “differentiation via added value” as a game-changing marketing strategy.
Companies like Southwest (Bags Fly Free), DoubleTree [...]

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The Fifth Ingredient of a Purple Goldfish (Sticky) – Chapter 11

August 23, 2011 5 ingredients of lagniappe

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Today is Chapter 11 and the last of the ingredients or R.U.L.E.S]
Sticking out in a Sea of Sameness?
The fifth of the r.u.l.e.s is ‘sticky’. You want something that sticks. A strong marketing lagniappe promotes ‘word of [...]

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The Fourth Ingredient of a Purple Goldfish (Expression)-Chapter 10

August 22, 2011 5 ingredients of lagniappe

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Today is Chapter 10 and the fourth of the ingredients or R.U.L.E.S]
The How of Marketing Lagniappe
The fourth of the r.u.l.e.s is ‘expression’. Expression speaks to ‘how you give’ as opposed to ‘what you give’.  A purple [...]

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The Third Ingredient of a Purple Goldfish (Limited) – Chapter 9

August 21, 2011 5 ingredients of lagniappe

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Today is Chapter 9 and the third of the ingredients or R.U.L.E.S]
Signature Touch
The third of the r.u.l.e.s is the concept of being ‘limited’. What does limited mean? If it’s a small token or extra, it means selecting [...]

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The second ingredient of a Purple Goldfish (Unexpected) – Chapter 8

August 16, 2011 5 ingredients of lagniappe

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Today is Chapter 8 and the second of the ingredients or R.U.L.E.S]
What the hell is a schema?
Steve Knox of Tremor (a P&G agency) took me to school the other day.  He wrote an enlightened post in [...]

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The ingredients or r.u.l.e.s for creating little unexpected extras – Chapter 7

August 13, 2011 5 ingredients of lagniappe

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Today is Chapter 7]
Making lagniappe is like making jambalaya
Have you ever made jambalaya? It’s a bunch of different ingredients all thrown in together. The chef takes a look at what’s lying around in the kitchen and throws [...]

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Integrating lagniappe into customer experience is like a good jambalaya

April 14, 2010 5 ingredients of lagniappe

It’s a bunch of different ingredients all thrown in together . . .
The chef takes a look at what’s lying around in the kitchen and throws it all into a pot. Let it stew with some spices thrown in and voila . . you have a yourself a jambalaya or marketing lagniappe.

Here are [...]

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Purple Goldfish Video Podcast Episode 3

March 14, 2010 5 ingredients of lagniappe

Episode #3 – The Five Main Ingredients of Marketing Lagniappe and a trip to the first Purple Goldfish Hall of Fame Inductee the Doubletree Hotel
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.
Here is a rundown of the video podcast:
- We discuss the five main ingredients of marketing lagniappe: Relevant, Unexpected, Limited, [...]

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5 main ingredients of lagniappe

December 26, 2009 5 ingredients of lagniappe

How do you integrate the concept of ‘lagniappe’ into your product, service or life?

Here are the five main ingredients or if you are acronym fan (like I am), the R.U.L.E.S :
Relevant – the item or benefit should be of value to the recipient.  Make sure that the item or service is a true benefit.  It [...]

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