From the category archives:

purple goldfish project

Recorded Webinar – Little Things Can Make a Big Difference in Customer Experience

January 28, 2012 purple goldfish project

Lessons from the Purple Goldfish Project
This week I had a chance to join Bob Thompson for a Viewpoint webinar on CustomerThink. Click the image below to view the webinar:

The webinar covers the following areas:

The Biggest Myth in Marketing
Why Purple and why a Goldfish?
What is Lagniappe?
The Five Main Ingredients or R.U.L.E.S of Creating Marketing Lagniappe
Understand Gift [...]

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A baker’s dozen of takeaways from What’s Your Purple Goldfish?

January 19, 2012 Gift Economy

12 Lessons on How to Win Customers and Influence Word of Mouth
Over two years ago I set out on a quest. It was my belief that “differentiation via added value” was a game changing marketing strategy. I wanted to find 1,001 examples of marketing lagniappe [i.e. Southwest's Bags Fly Free, DoubleTree Chocolate Chip Cookie, Five [...]

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Do the Little Things Make a Big Difference in Customer Experience? 12 Lessons from the Purple Goldfish Project

January 17, 2012 5 ingredients of lagniappe

WEBINAR ANNOUNCEMENT
January 26, 2012; 10-11 a.m. Pacific Standard Time (1-2 p.m. EST) – Sign up here
In late 2009, the Purple Goldfish Project was launched to find 1,001 examples of marketing lagniappe—giving little unexpected extras (glue). The Project’s goal was to explore “differentiation via added value” as a game-changing marketing strategy.
Companies like Southwest (Bags Fly Free), DoubleTree [...]

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Highlights from the Launch of WYPG? How to Win Customers & Influence Word of Mouth

January 15, 2012 purple goldfish project

Recapping a fun and crazy week
The book launched on Wednesday and it has been non stop. Here are some of the notable moments:
Amazon is a PG Hall of Famer and now my 1,001st Purple Goldfish. One of the highlights has been the Kindle Edition of WYPG?. This version is currently the #1 Bestseller on Amazon [...]

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Think Outside the Bowl in Marketing “What’s Your Purple Goldfish?”

January 12, 2012 purple goldfish project

Guest post and review of WYPG? from Jack Campisi (@jackcampisi)
Think Outside the Bowl
I can promise that you will learn something from this book. I sure have. In the spirit of full disclosure, I’ve had a front row seat for the Purple Goldfish Project and this book, What’s Your Purple Goldfish? I co-host the Purple [...]

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The Official Launch of What’s Your Purple Goldfish? on 1/11

January 11, 2012 Follow up / Thank You's

It’s finally here . . .
Over two years ago I set out on a quest. It was my belief that “differentiation via added value” was a game changing marketing strategy.

I wanted to find 1,001 examples of marketing lagniappe with the “Purple Goldfish Project” [i.e. Southwest's Bags Fly Free, DoubleTree Chocolate Chip Cookie, Five Guys [...]

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Don’t Buy the Book What’s Your Purple Goldfish?… Let Jeff Bezos

January 9, 2012 Convenience

We’ve reached the mountaintop and it’s time to share some lagniappe
Let the record show that on January 9, 2012… the Purple Goldfish Project logged in its 1,001st example of marketing lagniappe. I thought long and hard about what example should be the capping milestone. Thanks to some advice from Dr. Kent Gustavson at Blooming Twig [...]

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Marketing Lagniappe: Looking back at 2011, looking forward to 2012

January 2, 2012 purple goldfish project

Looking Back
I thought it would be interesting to look back on my Top 10 posts from 2011. I looked at my stats on CustomerThink.com, the world’s largest community for customer-centric business. Always interesting to see what stands out, the wheat amongst the chaff. I posted roughly 175 times in 2011. These dozen represent the [...]

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Summit Bicycles tunes up customer experience to pump up loyalty and drive differentiation

December 30, 2011 Added Service

This CX by Summit Keeps Customers Coming Back
#999 in the Project was submitted via e-mail by Bob Thompson, CEO of CustomerThink:
Summit Bicycles
“I just visited Summit bicycles in Burlingame and chatted with “Chris” who has been there many years now.
Chris is a good story all by himself. He started as a bicycle mechanic and learned the [...]

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The Hilton Orlando makes a service recovery by proactively giving a ‘little something extra’

December 29, 2011 Added Service

Pouring into the Project by Handling a Mistake
We’re three examples away from the goal of 1,001 example of marketing lagniappe. #998 in the Project was submitted by Bob Thompson, CEO of CustomerThink:
In Bob’s words:
Stan, here’s the story I tell people when I speak about the importance of “memorable” experiences.
I travel a lot, and don’t remember [...]

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