From the category archives:

purple goldfish video podcast

Think Outside the Bowl in Marketing “What’s Your Purple Goldfish?”

January 12, 2012 purple goldfish project

Guest post and review of WYPG? from Jack Campisi (@jackcampisi)
Think Outside the Bowl
I can promise that you will learn something from this book. I sure have. In the spirit of full disclosure, I’ve had a front row seat for the Purple Goldfish Project and this book, What’s Your Purple Goldfish? I co-host the Purple [...]

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Purple Goldfish Video Podcast Episode #39 – Introducing Green and Golden Goldfish

July 10, 2011 purple goldfish video podcast

Episode #39 – Purple, Green and Gold
Jack and I sit down to discuss:

two additional types of goldfish: green for employees and gold for your best customers and employees
talk about where the three colors come from
offer a recent example from The Taco Truck

Click here to subscribe to the Podcast in iTunes
Today’s Lagniappe (a little something extra) – [...]

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Purple Goldfish Video Podcast Episode #38 – Izzy’s

June 12, 2011 purple goldfish video podcast

Episode #38 – With a little extra on top for good measure
Jack and I sit down to discuss:

review the differences between a market economy and a gift economy
talk about a hybrid called the ‘lagniappe economy’
offer an example from Izzy’s Ice Cream from St. Paul, MN
explore the IZZY scoop
look at another cool extra at Izzy’s using [...]

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Purple Goldfish Video Podcast Episode 37

June 5, 2011 Gift Economy

Episode #37 – Exploring the concept of a ‘Gift Economy’
Jack and I sit down to discuss:

the difference between a market economy and a gift economy
review the post, “Marketing Lagniappe – Powered by the Gift Economy”
explore the concepts of ’surplus’ and ‘reciprocity’
the idea of layering gift economy principles on top of market economy transactions
preview the next [...]

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Purple Goldfish Video Podcast Episode #36

May 5, 2011 purple goldfish video podcast

Episode #36 – Season Two Kick-off
Jack and I launch Season Two of the Vodcast.
We discuss:

the meaning and origin of marketing lagniappe
why it can be a game changer
an update of where we are in the Purple Goldfish Project
why we call it a purple goldfish
why it’s not a substitute

ENJOY THE VODCAST:

Click here to subscribe to the Podcast [...]

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Purple Goldfish Video Podcast Episode 34 – Swanky

December 28, 2010 purple goldfish project

Say CHEESE
Episode #34 and #602 in the Project is submitted by wingman and co-author Jack Campisi

Swanky Franks
“Swanky Franks is a legendary hot dog joint in Norwalk, CT. It has a rabid, cult following and the mere mention of the name can trigger a Pavlovian response from many locals. It’s a simple place… mostly hot dogs, burgers, [...]

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Purple Goldfish Video Podcast Episode #33 – Happy Birthday

December 5, 2010 purple goldfish video podcast

Episode #33 – Happy Birthday PGP
Jack and I talk about the first birthday in the Purple Goldfish Project.
We discuss:

the genesis of the Project
our personal favorites
some highlights from the first year

ENJOY THE VODCAST:

Click here to subscribe to the Podcast in iTunes
Today’s Lagniappe (a little something extra) – Nothing quite like a group of Corgi’s belting out a [...]

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Purple Goldfish Vodcast Episode 32 – What is SWAG?

November 21, 2010 purple goldfish video podcast

Episode #32 – What is SWAG?
Jack and I talk about #590 in the Purple Goldfish Project.  In Jack’s words:
Schlesinger Associates
“Schlesinger Associates is known in the market research world as a premier focus group facility. They are also a Purple Goldfish. They are famous for top notch service and recruiting, state of the art facilities and [...]

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Purple Goldfish Video Podcast Episode 31 – Sampling Works!

November 14, 2010 purple goldfish video podcast

Episode #31 – Sampling is low hanging fruit
Who doesn’t like a free sample?  Anyone, anyone . . . Bueller . . . anyone?  I didn’t think so.  Sampling is smart business.  Jack and I talk about a few companies that utilize sampling win customers, increase retention and influence word of mouth.
Here are the companies we [...]

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Purple Goldfish Video Podcast Episode 30 – The Ingredients of Jambalaya

November 7, 2010 purple goldfish video podcast

Episode #30 – What are the ingredients of a purple goldfish?
A purple goldfish wears many hats.  Jack and I talk about how marketing lagniappe is like making a jambalaya.  It a bunch of things thrown together.  It is one marketing concept that serves many business purposes.
Here is a rundown of the ingredients:
- A healthy dose [...]

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