August 22, 2010
purple goldfish video podcast
Episode #25 – Category Spotlight: Hotels
Jack and I continue to look at different industries. If there is one category tailor made for marketing lagniappe its hotels. If you aren’t giving those little unexpected extras in the hotel business . . . you’re in for a heap of trouble.
Here is a rundown of the examples we [...]
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August 15, 2010
purple goldfish video podcast
Episode #24 – Category Spotlight: QSR’s
Jack and I continue to look at different industries. Would you like fries with that? How do fast food (a.k.a quick serve) restaurants differentiate themselves to ’stand out in the sea of sameness’?
Here is a rundown of the examples we discuss:
- Free Peanuts and Bonus Fries: Five Guys Burgers and [...]
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