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Apocalypse Charlie: The Horror, The Horror

March 7, 2011 Uncategorized

#Winning or simply the Horror?

I had a chance to watch Charlie Sheen on Saturday night.  Charlie did a one hour show on USTREAM.  Over 115,000 streamed Sheen’s Korner, an interesting take by Charlie and his posse to create a talk show.  Mildly amusing stuff in parts, but certainly not ‘must see’ TV on the whole. [...]

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Purple Goldfish Video Podcast Episode 18 – The Mile High Club

June 29, 2010 Uncategorized

Episode #18 – Marketing Lagniappe and customer experience in the airline industry
Just back from Cannes, I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of this episode:
- How does the airline industry size up when it comes to customer experience and provide those signature little extras?
- Examples from [...]

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Purple Goldfish Video Podcast Episode 16 – The Burning Question

June 13, 2010 Uncategorized

Episode #16 – Up the ante, the Baker’s Dozen and the Burning Question
I’m joined by wingman Jack Campisi(a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the video podcast:
- What happens when your lagniappe becomes expected?
- Why a purple goldfish is not the Baker’s Dozen
- We talk about Hampton Inn who is launching [...]

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The Purple Goldfish is Off to Cannes

June 9, 2010 Uncategorized

What Question will spark a revolution?
It’s officially official.  I’m off to Cannes for the Cannes Lions Advertising Festival.

Here is the press release:
Bridge Worldwide and Jim Stengel Ignite the Future of Marketing at Cannes Ad Festival
06.09.2010 – At this summer’s Cannes Lions International Advertising Festival, set fire to the old assumptions about what marketing is and [...]

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AJ Bombers delivers on a Purple Goldfish strategy

May 11, 2010 Uncategorized

An interview with co-owner Joe Sorge
It’s been a little over 5 months to the day that I was first introduced to the Milwaukee phenomenon that is AJ Bombers.  Ever since Phil Gerbyshak nominated the place for the Purple Goldfish Project (they are #152), I’ve been dying to visit the place. Here is my original AJ [...]

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Smoke and side mirrors: How the power of a bbq spurred a small town car dealer to the top

May 1, 2010 Uncategorized

Landers became one of the largest Chrysler Jeep dealers by giving the little extras
#347 in the Purple Goldfish Project was submitted by Marty Desmond.  Marty commented on the X Blog at ‘The Experience Factor’ from a post called, “What’s Your Purple Goldfish?”

Landers Chrysler Jeep

“In 1994, my ex-wife and I read an article about Steve Landers, owner [...]

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Ice, Ice Baby. . . Whole Foods has a cool Purple Goldfish

March 20, 2010 Uncategorized

Simple, yet an effective and noteworthy little extra
Whole Foods enters the Purple Goldfish Project at #22 from Claire Gallo:

“I live in West Hartford, CT. When you shop at Whole Foods and buy fish, meat or poultry . . . the folks at Whole Foods will offer to give you ice for free. Very nice touch, [...]

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Disrupt schemas via surprise and delight

February 5, 2010 Uncategorized

What the hell is a schema?
Steve Knox of Tremor took me to school the other day.  He recently wrote an enlightened post in Ad Age entitled, “Why Effective Word of Mouth Disrupts Schemas”.  The premise of the article is how to leverage cognitive disruption to drive ‘word of mouth’.
First off let me admit I had [...]

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Purple Goldfish Project Top 10 List #4

January 23, 2010 Uncategorized

Please RT —>
The 4th Top 10 List from #151-#200

10.  Herman Miller (#158 Submitted by John Kowalski)  “Ok. Got a good one for you. I used to work at office furniture manufacturer, Herman Miller and one of the Purple Goldfishes that they offered visitors to their GreenHouse facility was honey. Honey that was actually harvested from [...]

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Why a Purple Goldfish? (Part One)

January 4, 2010 Uncategorized

What the hell is a purple goldfish?
Let’s break down a purple goldfish in two parts.  This post will focus on the first part:  the goldfish

The growth of a goldfish (your product / business / career) is affected by 5 factors:

1. Size of the Environment (The Market)
GROWTH FACTOR: The size of the water the [...]

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