From the category archives:

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AJ Bombers drops in literally at #152 in The Purple Goldfish Project

January 2, 2010 Uncategorized

Today, on officially the laziest day of the Year . . . ‘The Make It Great Guy’ Phil Gerbyshak (@philgerb) dropped a bomb on me.  A P-nut bomb to be exact.
I asked him if he had any examples of marketing lagniappe and he immediately posted this gem from Milwaukee:

Phil nominated AJ Bombers.  In Phil’s words:

#152. [...]

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Traditional Push Marketing is going the way of the Dodo

November 14, 2009 Uncategorized

What’s the difference between push and pull marketing?
Simply defined – push marketing is the practice of using traditional media in an attempt to engage potential consumers. It usually consists of broad based one way appeals that interrupt with the desire of creating awareness, interest and ultimately demand.
Pull marketing is the exact opposite. It [...]

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Marketing Lagniappe: The Book

November 11, 2009 Uncategorized

This is my first official post at Marketing Lagniappe.  My plan is to blog as I write a book about ‘Marketing Lagniappe’.
Here is the premise:
The book in a nutshell is that 90+% of marketing is in the traditional funnel,whether its the old guard ‘outbound interruption model’ or the updated ‘inbound enticement model’. Marketing Lagniappe deals with the [...]

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