From the category archives:

value is the new black

Value is the new black across the pond

May 26, 2010 value is the new black

85% of survey respondents who had a bad experience with a company also told their friends and colleagues about it
Here are some highlights from a survey by Convergys:

The late ’90s mantra of “Show me the money” has morphed into “Show me the value,” reflecting a new focus by consumers hungry for value in all its [...]

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Value is the New Black

November 30, 2009 value is the new black

DEAL is no longer a bad four letter word. It’s a badge.
One of the things that struck me when recently listening to a podcast was the premise that ‘value was the new black’.  Today’s economy is forcing both brands and consumers towards a ‘value’ model.
Consumers are expecting more value.  According to the 2009 Brand Keys Customer [...]

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