From the category archives:

word of mouth/mouse

Don’t Buy the Book What’s Your Purple Goldfish?… Let Jeff Bezos

January 9, 2012 Convenience

We’ve reached the mountaintop and it’s time to share some lagniappe
Let the record show that on January 9, 2012… the Purple Goldfish Project logged in its 1,001st example of marketing lagniappe. I thought long and hard about what example should be the capping milestone. Thanks to some advice from Dr. Kent Gustavson at Blooming Twig [...]

Read the full article →

Hold the Phone… The 12 Most Awesome Custom Vehicles in the History of Mobile Marketing

October 8, 2011 purple goldfish project

The original Mobile Marketing was about 4 wheels, the open road and a marketing message
[Republished from the original submission by Stan Phelps at 12most.com]
July marked the 75th anniversary of the Oscar Mayer Weinermobile.  The 13 foot weiner was one of the pioneers of mobile marketing.  It worked long and hard touring the country to engage [...]

Read the full article →

Give Your Customers Something to Talk About – Chapter 6

August 10, 2011 what is lagniappe?

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Yesterday was Chapter 5 and today is Chapter 6]
The Engine behind Word of Mouth – The v4 principle
I first came across the concept of the v4 principle over 10 years ago. This is from a hilarious post from [...]

Read the full article →

Purple Goldfish Strategy – Chapter 4

August 8, 2011 purple goldfish project

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Yesterday was Chapter 3 and today is a glimpse at Chapter 4]
Goldfish on the brain
OK – I’ll be the first to admit it.  I am oddly preoccupied with goldfish.  Mainly because the average common goldfish is [...]

Read the full article →

Interview with Phil Gerbyshak, Author of #twitterworks

June 1, 2010 word of mouth/mouse

I had the chance to catch up with Phil Gerbyshak (@philgerb) last month during a trip to Chicago.  Phil had contributed a few examples to the Purple Goldfish Project.  One of those was AJ Bombers who became #152 in the list.
Here is my interview with Phil.   We talk about PhilGerbyshak.com, AJ Bombers and #twitterworks:

Today’s [...]

Read the full article →

Taking your Brand into the Statusphere

January 16, 2010 what is lagniappe?

What are you working on?  What are you doing? What’s on your mind?
These are the respective questions asked by LinkedIn, Facebook and Twitter.
Brian Solis of PR 2.0 is a thought leader that is constantly evaluating PR’s role in shifting marketing landscape.  I absolutely have fallen in love with a term that Brian has coined.  It’s [...]

Read the full article →

Play more offense in 2010

January 3, 2010 purple goldfish project

If the Customer Service Dept. is Your Defense . . . then Your Purple Goldfish is Offense
Christopher S. Penn wrote an inspiring post to kick off the new decade on Jan.1.  It turns out he is rededicating his focus in 2010 to stay true to the moniker of his blog, ‘Awaken Your Superhero’.
[I highly recommend [...]

Read the full article →

Let’s give them something to talk, blog and tweet about . . .

December 30, 2009 word of mouth/mouse

Marketing Lagniappe is the Original Social Media Stimulant
I was reading a post this week from Rick Liebling over at EYECUBE.
Rick made an interesting observations about how brands want to utilize social media with the following agenda:
“Let’s get people talking about our brand”
He pointed out the fact that little thought is given to the following issues:

Who [...]

Read the full article →