Top CPG stories of little extras from the Purple Goldfish Project

March 14, 2012 purple goldfish project

Extras in a package
The Purple Goldfish Project was an effort to crowd source 1,001 examples of marketing lagniappe. Brands that give little unexpected extras (g.l.u.e) in order to drive differentiation, improve retention and promote word of mouth. This post is the third in a 12 part series looking at the top 200 examples from the [...]

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Top Automotive CX stories from the Purple Goldfish Project

March 13, 2012 purple goldfish project

Extras with horsepower
The Purple Goldfish Project was an effort to crowd source 1,001 examples of marketing lagniappe. Brands that give little unexpected extras (g.l.u.e) in order to drive differentiation, improve retention and promote word of mouth. This post is the second in a 12 part series looking at the top 200 examples from the Project [...]

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Top Airline CX stories from the Purple Goldfish Project

March 12, 2012 purple goldfish project

Extras from the not-so-friendly skies
The Purple Goldfish Project was an effort to crowd source 1,001 examples of marketing lagniappe. Brands that give little unexpected extras (g.l.u.e) in order to drive differentiation, improve retention and promote word of mouth. This post is the first in a 12 part series looking at the top 200 examples from [...]

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The difference between the Purple Cow and the Purple Goldfish

March 6, 2012 Convenience

Purple Goldfish on The Engaging Brand
I’ve been a long time listener of The Engaging Brand [subscribe on iTunes here].

The Engaging Brand is a free audio podcast for business covering social media, management and marketing. I had the opportunity to be featured on its most recent episode. Have a listen:

Show 375 – How to Influence By [...]

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The Fairmont Royal York takes caring to the next level by turning moments into memories

February 29, 2012 purple goldfish project

Delighting a valued customer with a taste of home
#1,005 in the Purple Goldfish Project comes from a note from Judith Samuels:
It’s Judi (@chieflemonhead). Thank you so much for allowing me the opportunity to send you one of our Purple Goldfish stories. I’ve only just begun my journey with the Fairmont Hotels & Resorts and what [...]

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The final Purple Goldfish Top Ten List #20 (950-1,001)

February 26, 2012 purple goldfish project

The 20th and last Top 10 List from the Project

We’ve reached the finish line for reaching 1,001 examples of marketing lagniappe. WYPG? is now out and it will soon be time to kick off the Green Goldfish Project (lagniappe for employees).
Here’s the top ten entries from the last crop of 50 examples:
10. #953. Submitted via e-mail by [...]

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Zappos and the importance of making a personal emotional connection

February 18, 2012 Follow up / Thank You's

PEC in the form of Thank You Cards
I recently had the opportunity to tour Zappos. In one word “awesome.” If you find yourself in Las Vegas… run, don’t walk over to Zappos Headquarters in nearby Henderson.
Don’t worry if you don’t have a rental car or a small fortune for a taxi. Zappos runs a complimentary [...]

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Turning Point gives a little extra for the road

February 12, 2012 Added Service

A TOGO Cup for a customer
#1,003 in the Project comes via e-mail from Marisa Meyer
Hello Stan! Happy New Year! I hope all is going well for you and your family. I think a lot about this concept and I’ve shared it with my boyfriend who is not in marketing, but finance and quality control ect.. [...]

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Tying the Bow is just as important as the gift

February 8, 2012 purple goldfish project

Reprinted from a Guest post on LouImbriano.com:
One the most effective ways to differentiate your product or service, improve satisfaction and drive positive word of mouth is through gifting. Giving little unexpected extras to exceed expectations. It’s not just giveaways, it’s smart business that can move the needle. A case study by the International Journal of [...]

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The Kohl’s gift box is a thoughtful little extra by design

February 7, 2012 Convenience

Kohl’s takes convenience and packages it up
#1002 in the Purple Goldfish Project was submitted by Michelle Duff
I thought of you over the holiday break regarding companies that give you something a little extra.  As I was wrapping holiday presents, I really appreciated Kohl’s ‘clam shell’ boxes they provide customers to wrap their own gifts.
This may [...]

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