Purple Goldfish Video Podcast
The Purple Goldfish Project Video Podcast
“Stand Out in the Sea of Sameness”
Marketing Lagniappe is a paradigm shift on how we market our products or services. It’s starts with the ‘customer first’ by providing ‘a little something extra’. Each week we’ll explore the theory behind marketing lagniappe and showcase examples from ‘The Purple Goldfish Project’.
Hosts: Stan Phelps and ‘Social Jack’ Campisi
This Week’s Episode
Episode #21 – Category Spotlight on Retail
Episode #20 – MENG Webinar ‘What’s Your Purple Goldfish?’
Episode 15 - The Little Things, Besito + Worry Dolls and a book review of ‘Delivering Happiness’
Episode #14 – Disrupting schemas and a purple goldfish from Bigelow Tea
Episode #13 – Paid vs. Free and an interview with Kelly Ketelboeter
Archive:
Episode #1 – Origin of Lagniappe, a Visit to Five Guys and a Jingle
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Episode #2 - Where lagniappe fits into overall marketing, a trip to Stew Leonard’s and a review of ‘The New Rules of Marketing & PR
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Episode #3 - The Five Ingredients of Lagniappe and a trip to Doubletree Hotel
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Episode #4- Why Purple and why a Goldfish, a trip to Lexus of Greenwich and an update on the Purple Goldfish Project.
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Episode #5 - Is it a magic bullet, a roadtrip to Fat Cat and how maple syrup gets made
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Episode #6 – A review, why it’s important, a look at Umpqua Bank and review of ‘Flip the Funnel’
Episode #7 – Myth of meeting expectations, Pepperidge Farm / Kimpton Hotels examples and 5 questions with WOM expert Brad Fay
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Episode #8 - Why WOM is powerful, the v4 principle, Rimsky Korsakoffee and the Burning Question contest
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Episode #9 - Inspiration from Bonnie Raitt, a BAOK, Social Media as an Amplifier and an Interview with ‘United Breaks Guitars’ Dave Carroll
Episode #10 - Pareto’s Law, the Phelps corollary, and how to handle a negative customer experience with lagniappe
Episode #11 – The 90/9/1 rule and the importance of tapping into the one percenters
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Episode #12 - The VM Matrix and an interview with Joe Sorge of AJ Bombers
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