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aj bombers

The Official Launch of What’s Your Purple Goldfish? on 1/11

January 11, 2012 Follow up / Thank You's

It’s finally here . . .
Over two years ago I set out on a quest. It was my belief that “differentiation via added value” was a game changing marketing strategy.

I wanted to find 1,001 examples of marketing lagniappe with the “Purple Goldfish Project” [i.e. Southwest's Bags Fly Free, DoubleTree Chocolate Chip Cookie, Five Guys [...]

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The Fifth Ingredient of a Purple Goldfish (Sticky) – Chapter 11

August 23, 2011 5 ingredients of lagniappe

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Today is Chapter 11 and the last of the ingredients or R.U.L.E.S]
Sticking out in a Sea of Sameness?
The fifth of the r.u.l.e.s is ‘sticky’. You want something that sticks. A strong marketing lagniappe promotes ‘word of [...]

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12 most amazing (yet little known) examples of marketing lagniappe

July 6, 2011 purple goldfish project

[Reprinted from my guest post over at 12most.com]
Dozen examples that stand out in a sea of sameness

In November 2009 I embarked on a quest called the Purple Goldfish Project.  The goal was to crowdsource 1,001 examples of marketing lagniappe.  A marketing lagniappe, (aka purple goldfish), is differentiation through signature added value.  It’s anytime a business [...]

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Purple Goldfish Hall of Famers

December 31, 2010 purple goldfish project

Introducing the PG Hall of Fame – Class of 2010
It’s been a tremendous year at the Purple Goldfish Project.  We’re almost 2/3rds of the way to our goal of 1,001 examples.
Here are nine brands that embrace the concept of ‘marketing lagniappe’ and have earned entrance into the Hall:

1. Doubletree Hotels – A warm welcome (literally)with [...]

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Can the little things make the biggest difference? 100 thought starters

September 16, 2010 purple goldfish project

The Top 100 from the first 500 Purple Goldfish
We’ve surpassed the halfway point in the insane quest to catch 1,001 purple goldfish.  A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.
Here are the Top [...]

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Purple Goldfish Video Podcast Episode 23 – Category Spotlight: Restaurants

August 8, 2010 purple goldfish video podcast

Episode #23 – Category Spotlight: Restaurants
Jack and I continue to look at different industries.  Today we look at a ‘no brainer’ in the world of marketing lagniappe.   How do restaurants differentiate themselves to ’stand out in the sea of sameness’?
Here is a rundown of the examples we discuss:
- Sushi: One brown trout and one [...]

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Interview with Phil Gerbyshak, Author of #twitterworks

June 1, 2010 word of mouth/mouse

I had the chance to catch up with Phil Gerbyshak (@philgerb) last month during a trip to Chicago.  Phil had contributed a few examples to the Purple Goldfish Project.  One of those was AJ Bombers who became #152 in the list.
Here is my interview with Phil.   We talk about PhilGerbyshak.com, AJ Bombers and #twitterworks:

Today’s [...]

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Purple Goldfish Video Podcast #12 – The VM Matrix

May 16, 2010 purple goldfish video podcast

Episode #12 – The VM Matrix and an Interview with Joe Sorge of AJ Bombers
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the video podcast:
- We discuss the concept of the VM Matrix.
- We look at how both ‘value’ and ‘maintenance’ play into measuring customer experience.
- [...]

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AJ Bombers delivers on a Purple Goldfish strategy

May 11, 2010 Uncategorized

An interview with co-owner Joe Sorge
It’s been a little over 5 months to the day that I was first introduced to the Milwaukee phenomenon that is AJ Bombers.  Ever since Phil Gerbyshak nominated the place for the Purple Goldfish Project (they are #152), I’ve been dying to visit the place. Here is my original AJ [...]

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Customer Experience Top Ten List #5

March 9, 2010 purple goldfish project

Please RT —>
The 5th Top 10 List from #201-#250
We’ve hit the 250 mark in the Purple Goldfish Project.  With a goal of 1,001 examples we’ve just whizzed by the 10k mark of the marathon (a marathon is 42K if you are curious).
Lots of strong examples in this crop of 50.  It was hard to choose [...]

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