Posts tagged as:

Bob Gilbreath

The Purple Goldfish Project celebrates its 1st Birthday

November 28, 2010 purple goldfish project

Huge thanks to everyone who has contributed to the Project
We’re curently at 615 purple goldfish. Swiftly swimming towards the goal of 1,001 examples of marketing lagniappe. Special recognition to a select number who have not only contributed, but have given a little lagniappe (something extra) to help spur its development.

Here is my unofficial ‘thank you’ [...]

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Can the little things make the biggest difference? 100 thought starters

September 16, 2010 purple goldfish project

The Top 100 from the first 500 Purple Goldfish
We’ve surpassed the halfway point in the insane quest to catch 1,001 purple goldfish. A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
Here are the Top [...]

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Marketing with Meaning . . . Are you giving that little extra value?

August 1, 2010 purple goldfish project

Is your marketing adding value to the lives of your consumers?
I’ve recently returned from Cannes Lions Festival where I participated in the Burning Question seminar. The Burning Question was sponsored by Bridge Worldwide, a leading digital and relationship agency based in Cincinnati.

Leading the seminar with Jim Stengel was Bob Gilbreath, the Chief Marketing Strategist at [...]

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Purple Goldfish Project Top 10 List #10 (451-500)

July 31, 2010 purple goldfish project

Please RT —>
The 10th Top 10 List from #451-#500
The Purple Goldfish Movement continues to race forward. We’ve just recently eclipsed the halfway mark on the search for 1,001 examples of marketing lagniappe.

This group of fifty is strong like new rope, here are the ones that made the grade:
10. Hotel Mela (#470 submitted by Lisa Church)
“As a [...]

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Purple Goldfish Video Podcast Episode 19 – Interview with Bob Gilbreath

July 12, 2010 purple goldfish video podcast

Episode #19 – An Interview with Bob Gilbreath
Here is a rundown of this episode:
- How marketing has evolved over the years
- Introduction to the concept of ‘Marketing with Meaning’
- The importance of creating marketing that people wanted to engage with . . . and ultimately that help improves lives
- A discussion of the hierarchy of [...]

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The Purple Goldfish is Off to Cannes

June 9, 2010 Uncategorized

What Question will spark a revolution?
It’s officially official. I’m off to Cannes for the Cannes Lions Advertising Festival.

Here is the press release:
Bridge Worldwide and Jim Stengel Ignite the Future of Marketing at Cannes Ad Festival
06.09.2010 – At this summer’s Cannes Lions International Advertising Festival, set fire to the old assumptions about what marketing is and [...]

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I am a marketing revolutionist . . . vive le revolucion

May 25, 2010 purple goldfish project

NEWSFLASH: The Purple Goldfish Project is one of the winners of ‘The Burning Question’

What question will spark a revolution?
Asking the right question can take us places we never thought possible. It can uncover truths. It can change an industry.
So, what question aren’t we asking ourselves as marketers?

I’m heading to Cannes with Jim Stengel (former P&G [...]

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How would you change marketing? What’s Your Burning Question?

April 19, 2010 purple goldfish project

A new contest challenges you and tempts you with an all expense paid trip to Cannes

Jim Stengel (former P&G Global Marketing Officer) and Bob Gilbreath + team at Bridge Worldwide want to know how you would change marketing for the better. Last week they launched a contest called, “The Burning Question”. Here is the challenge [...]

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Purple Goldfish Video Podcast #8

April 18, 2010 purple goldfish video podcast

Episode #8 – Why WOM is so powerful, the v4 principle, Rimsky Korsakoffee and the Burning Question Contest
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the video podcast:
- We pose the question, “Why is Word of Mouth so Powerful”.
- We discuss the v4 principle and the [...]

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