Posts tagged as:

Bonnie Raitt

Give Your Customers Something to Talk About – Chapter 6

August 10, 2011 what is lagniappe?

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Yesterday was Chapter 5 and today is Chapter 6]
The Engine behind Word of Mouth – The v4 principle
I first came across the concept of the v4 principle over 10 years ago. This is from a hilarious post from [...]

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Social Media is not the answer

June 30, 2011 what is lagniappe?

Don’t Put the Cart Before the Horse

OK… maybe the title of this post is pejorative on Social Media Day. I’ll admit Social Media is part of the answer, but let’s look at some basic facts to consider:

90% of word of mouth is offline
You have no control what people say about you, you only have control [...]

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Are you creating CONsumers or PROsumers?

May 30, 2010 purple goldfish project

What are your customers talking about after leaving your business, logging off your website or hanging up the phone?
I have to thank Ted Coine (@tedcoine) for inspiring this post.  Earlier this week I retweeted Ted:

John Ernsberger (johnestella) of Stella Service stated that roughly 6 out of every 7 tweets he sees involving customer service are [...]

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Purple Goldfish Video Podcast #9

April 25, 2010 purple goldfish video podcast

Episode #9 – The Bonnie Situation, Branded Acts of Kindness,  Social Media as an Amplifier and an Interview with Dave Carroll
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the video podcast:
- We look for inspiration in the Bonnie Raitt song, “Let’s Give Them Something to Talk [...]

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Let’s give them something to talk, blog and tweet about . . .

December 30, 2009 word of mouth/mouse

Marketing Lagniappe is the Original Social Media Stimulant
I was reading a post this week from Rick Liebling over at EYECUBE.
Rick made an interesting observations about how brands want to utilize social media with the following agenda:
“Let’s get people talking about our brand”
He pointed out the fact that little thought is given to the following issues:

Who [...]

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