Posts tagged as:

bridge worldwide

Marketing with Meaning . . . Are you giving that little extra value?

August 1, 2010 purple goldfish project

Is your marketing adding value to the lives of your consumers?
I’ve recently returned from Cannes Lions Festival where I participated in the Burning Question seminar. The Burning Question was sponsored by Bridge Worldwide, a leading digital and relationship agency based in Cincinnati.

Leading the seminar with Jim Stengel was Bob Gilbreath, the Chief Marketing Strategist at [...]

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Purple Goldfish Video Podcast Episode 19 – Interview with Bob Gilbreath

July 12, 2010 purple goldfish video podcast

Episode #19 – An Interview with Bob Gilbreath
Here is a rundown of this episode:
- How marketing has evolved over the years
- Introduction to the concept of ‘Marketing with Meaning’
- The importance of creating marketing that people wanted to engage with . . . and ultimately that help improves lives
- A discussion of the hierarchy of [...]

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The Purple Goldfish is Off to Cannes

June 9, 2010 Uncategorized

What Question will spark a revolution?
It’s officially official.  I’m off to Cannes for the Cannes Lions Advertising Festival.

Here is the press release:
Bridge Worldwide and Jim Stengel Ignite the Future of Marketing at Cannes Ad Festival
06.09.2010 – At this summer’s Cannes Lions International Advertising Festival, set fire to the old assumptions about what marketing is and [...]

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I am a marketing revolutionist . . . vive le revolucion

May 25, 2010 purple goldfish project

NEWSFLASH:  The Purple Goldfish Project is one of the winners of ‘The Burning Question’

What question will spark a revolution?
Asking the right question can take us places we never thought possible. It can uncover truths. It can change an industry.
So, what question aren’t we asking ourselves as marketers?

I’m heading to Cannes with Jim Stengel (former P&G [...]

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How would you change marketing? What’s Your Burning Question?

April 19, 2010 purple goldfish project

A new contest challenges you and tempts you with an all expense paid trip to Cannes

Jim Stengel (former P&G Global Marketing Officer) and Bob Gilbreath + team at Bridge Worldwide want to know how you would change marketing for the better.  Last week they launched a contest called, “The Burning Question”.  Here is the challenge [...]

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Purple Goldfish Video Podcast #8

April 18, 2010 purple goldfish video podcast

Episode #8 – Why WOM is so powerful, the v4 principle, Rimsky Korsakoffee and the Burning Question Contest
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the video podcast:
- We pose the question, “Why is Word of Mouth so Powerful”.
- We discuss the v4 principle and the [...]

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