Posts tagged as:

burning question

Rewind: The Purple Goldfish Project celebrates its second birthday

November 14, 2011 purple goldfish project

Looking back and looking forward at The Purple Goldfish Project:
Two years ago I started a small project with grand ambitions. I wanted to catch 1,001 examples of marketing lagniappe. I embarked not knowing how long or how arduous this ‘crowdsourcing’ task would be. Within the first six weeks of leaning on my network I had [...]

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Purple Goldfish Video Podcast Episode 19 – Interview with Bob Gilbreath

July 12, 2010 purple goldfish video podcast

Episode #19 – An Interview with Bob Gilbreath
Here is a rundown of this episode:
- How marketing has evolved over the years
- Introduction to the concept of ‘Marketing with Meaning’
- The importance of creating marketing that people wanted to engage with . . . and ultimately that help improves lives
- A discussion of the hierarchy of [...]

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Day 2 Highlights from Cannes – Twice as Nice

June 24, 2010 purple goldfish project

Interview with Zuckerberg, Case Study from Droid and a Peak at the Awards Show
Here are some of the highlights from my second day at the Cannes Lions Festival:
- An interview with Mark Zuckerberg of Facebook
- A case study from Verizon and Droid in Times Square
- A sneak peak of the Awards Show
- A quick video [...]

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The Purple Goldfish arrives in Cannes

June 23, 2010 purple goldfish project

My first day at Cannes
Here are the video highlights from my first day at the Cannes Lions Festival as one of the winners of the Burning Question contest. It includes a quick tour, an overview of the type of content at the Festival and a case study of Gatorade Replay :

Today’s Lagniappe (a little something [...]

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Purple Goldfish Video Podcast Episode 17 – What is Lancrap?

June 20, 2010 purple goldfish video podcast

Episode #17 – Lancrap vs. a Brown Trout, Garden Catering and Hampton Inn Waffles
Happy Father’s Day to all the Dad’s. I’m typing this from JFK on my way to Cannes. Stay tuned for updates of the trip on Twitter #atcannes and my posts at the Burning Question site.
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or [...]

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The Purple Goldfish is Off to Cannes

June 9, 2010 Uncategorized

What Question will spark a revolution?
It’s officially official. I’m off to Cannes for the Cannes Lions Advertising Festival.

Here is the press release:
Bridge Worldwide and Jim Stengel Ignite the Future of Marketing at Cannes Ad Festival
06.09.2010 – At this summer’s Cannes Lions International Advertising Festival, set fire to the old assumptions about what marketing is and [...]

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I am a marketing revolutionist . . . vive le revolucion

May 25, 2010 purple goldfish project

NEWSFLASH: The Purple Goldfish Project is one of the winners of ‘The Burning Question’

What question will spark a revolution?
Asking the right question can take us places we never thought possible. It can uncover truths. It can change an industry.
So, what question aren’t we asking ourselves as marketers?

I’m heading to Cannes with Jim Stengel (former P&G [...]

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How would you change marketing? What’s Your Burning Question?

April 19, 2010 purple goldfish project

A new contest challenges you and tempts you with an all expense paid trip to Cannes

Jim Stengel (former P&G Global Marketing Officer) and Bob Gilbreath + team at Bridge Worldwide want to know how you would change marketing for the better. Last week they launched a contest called, “The Burning Question”. Here is the challenge [...]

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