Posts tagged as:

caribou coffee

Warning . . . Don’t read these #custserv food stories on an empty stomach

November 11, 2011 purple goldfish project

Texas sized examples of marketing lagniappe
#919-923 in the Purple Goldfish Project were taken from a blogpost by Brooke Viggiano on the Houston Press:
Brooke covers 5 of her favorite freebies around Houston:
5. La Griglia’s Bread Basket [#919]
I’ve been to La Griglia over on West Gray a few times. The menu is pretty decent and the atmosphere [...]

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Can the little things make the biggest difference? 100 thought starters

September 16, 2010 purple goldfish project

The Top 100 from the first 500 Purple Goldfish
We’ve surpassed the halfway point in the insane quest to catch 1,001 purple goldfish. A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
Here are the Top [...]

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It’s All About the Details

February 17, 2010 purple goldfish project

Caribou Coffee Tops Off the Customer Experience with Lagniappe

Laura Howells submitted Caribou Coffee as #2 in the Purple Goldfish Project .
“Caribou Coffee gives you a complimentary chocolate-covered coffee bean with your coffee. This makes me so happy that I seek out the Caribou Coffee whenever I have a layover at the Minneapolis airport. Take that Starbucks.”
Caribou [...]

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One Curly Fry and Caribou Coffee

November 28, 2009 purple goldfish project

My friend Rick Liebling recently shared some insight on lagniappe. Here is a link to the full article on his blog at rickliebling.com. His blog is a great read if you live in the world of marketing and pr.
Here is a snippet from his latest post:
. . . Lagniappe. It’s a fantastic concept that explains [...]

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50 examples of marketing lagniappe

November 24, 2009 purple goldfish project

Last Thursday I launched PROJECT: Purple Goldfish.
The response has been fantastic. After 5 days I’ve had nearly 60 examples of purple goldfishes.
I thought it would fun to compile my first Top Ten list from the initial list of 50. Without further adieu . . .
10. DoubleTree Hotels (a tri-fecta submitted by Matthew Hirsch, Kelly [...]

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