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DoubleTree Hotels

Leveraging surplus, status and the gift economy – Chapter 5

August 9, 2011 Gift Economy

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Yesterday was Chapter 4 and today is peek at Chapter 5]
Exploring the ideas of surplus (added value) and status
I’m fascinated by a concept called the gift economy and how it relates to marketing lagniappe.
So – what is [...]

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DoubleTree service with a smile

November 30, 2010 purple goldfish project

Sometimes a helpful attitude makes the difference
#510 in the Purple Goldfish Project is submitted by Frances Lewis. Frances sites our first hall of famer DoubleTree Hotels:

“The housekeeping experience was small but appreciated — my experience in asking the drivers of the morning housekeeping cart for extra coffee, towels, lotion, whatever, is that they never seem [...]

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Can the little things make the biggest difference? 100 thought starters

September 16, 2010 purple goldfish project

The Top 100 from the first 500 Purple Goldfish
We’ve surpassed the halfway point in the insane quest to catch 1,001 purple goldfish. A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
Here are the Top [...]

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It’s not about the cookie, its what the cookie represents

September 12, 2010 purple goldfish project

Flour, eggs, butter and chocolate chip cookies and . . .
I recently visited a quick business lunch at the Port Chester Coach Diner in Port Chester, NY. Upon paying at the counter I noticed a bowl of miniature chocolate chip cookies.
Here is the recap of the experience from Synergy’s VP of Brand Experience Tim Heath:

“I [...]

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Purple Goldfish Video Podcast #25 – Hotels

August 22, 2010 purple goldfish video podcast

Episode #25 – Category Spotlight: Hotels
Jack and I continue to look at different industries. If there is one category tailor made for marketing lagniappe its hotels. If you aren’t giving those little unexpected extras in the hotel business . . . you’re in for a heap of trouble.
Here is a rundown of the examples we [...]

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Campus Advantage embraces the power of lagniappe

August 7, 2010 purple goldfish project

Purple Goldfish Swim in Schools
A school of purple goldfish in the Project comes courtesy of Dan Oltersdorf at Campus Advantage.

Some fantastic examples from Dan which land at #464 to #468. As a former RA (both undergrad and grad) I especially like #1. Anything you can do to make move in easier goes a long way.
Taken from [...]

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Purple Goldfish Video Podcast Episode 20 – MENG webinar

July 18, 2010 purple goldfish video podcast

Episode #20 – MENG Purple Goldfish Webinar
This was a big week for the Purple Goldfish. We crossed the halfway mark in the Purple Goldfish Project on our way to 1,001. We also presented, ‘What’s Your Purple Goldfish?’ to the MENG CT Chapter and a vMENG Chapter webinar. Today’s episode in the Podcast is a recording [...]

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Lexus gets inducted into the Purple Goldfish Project Hall of Fame

January 26, 2010 purple goldfish project

How do you overtake a luxury brand with the heritage of Mercedes-Benz?
While preparing to launch an unknown brand with no heritage against established European brands such as BMW and Mercedes, Japanese automaker Lexus set out to build the perfect car and retail experience. Nothing less than a ‘relentess pursuit of perfection’ was the mandate when [...]

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