Posts tagged as:

Five Guys Burgers and Fries

Recorded Webinar – Little Things Can Make a Big Difference in Customer Experience

January 28, 2012 purple goldfish project

Lessons from the Purple Goldfish Project
This week I had a chance to join Bob Thompson for a Viewpoint webinar on CustomerThink. Click the image below to view the webinar:

The webinar covers the following areas:

The Biggest Myth in Marketing
Why Purple and why a Goldfish?
What is Lagniappe?
The Five Main Ingredients or R.U.L.E.S of Creating Marketing Lagniappe
Understand Gift [...]

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Warning . . . Don’t read these #custserv food stories on an empty stomach

November 11, 2011 purple goldfish project

Texas sized examples of marketing lagniappe
#919-923 in the Purple Goldfish Project were taken from a blogpost by Brooke Viggiano on the Houston Press:
Brooke covers 5 of her favorite freebies around Houston:
5. La Griglia’s Bread Basket [#919]
I’ve been to La Griglia over on West Gray a few times. The menu is pretty decent and the atmosphere [...]

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#9 of 12 types of Purple Goldfish (Waiting) – Chapter 20

September 5, 2011 Waiting

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Today is Chapter 20, the ninth of 12 different types of Purple Goldfish]
The 9th of the 12 types of purple goldfish is all about ‘waiting’. Waiting for your customers is inevitable, especially if you are a [...]

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Five minutes with a CEO on customer experience . . . what would you ask?

September 27, 2010 purple goldfish project

You have 5 minutes with a CEO.  300 ticks of the clock.  What question or questions do you pose about customer experience?  This was the topic of the weekly #custserv chat last week (#custserv on Tuesday at 9 PM EST).
There were plenty of strong questions and topics that were raised over the hour.  Here was [...]

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Purple Goldfish Video Podcast Episode 24 – QSR’s

August 15, 2010 purple goldfish video podcast

Episode #24 – Category Spotlight: QSR’s
Jack and I continue to look at different industries.  Would you like fries with that?  How do fast food (a.k.a quick serve) restaurants differentiate themselves to ’stand out in the sea of sameness’?
Here is a rundown of the examples we discuss:
- Free Peanuts and Bonus Fries: Five Guys Burgers and [...]

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Lexus gets inducted into the Purple Goldfish Project Hall of Fame

January 26, 2010 purple goldfish project

How do you overtake a luxury brand with the heritage of Mercedes-Benz?
While preparing to launch an unknown brand with no heritage against established European brands such as BMW and Mercedes, Japanese automaker Lexus set out to build the perfect car and retail experience.  Nothing less than a ‘relentess pursuit of perfection’ was the mandate when [...]

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Five Guys Burger and Fries

December 17, 2009 purple goldfish project

Five Guys Burgers and Fries gets inducted into the The Purple Goldfish Project Hall of Fame:
Five Guys Burgers and Fries is one of my favorite examples of ‘marketing lagniappe’.  They are #94 in the Purple Goldfish Project.  Here are the 2 main reasons ‘Five Guys’ gets inducted into the Purple Goldfish Project Hall of [...]

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