Posts tagged as:

jack campisi

Highlights from the Launch of WYPG? How to Win Customers & Influence Word of Mouth

January 15, 2012 purple goldfish project

Recapping a fun and crazy week
The book launched on Wednesday and it has been non stop. Here are some of the notable moments:
Amazon is a PG Hall of Famer and now my 1,001st Purple Goldfish. One of the highlights has been the Kindle Edition of WYPG?. This version is currently the #1 Bestseller on Amazon [...]

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Rewind: The Purple Goldfish Project celebrates its second birthday

November 14, 2011 purple goldfish project

Looking back and looking forward at The Purple Goldfish Project:
Two years ago I started a small project with grand ambitions. I wanted to catch 1,001 examples of marketing lagniappe. I embarked not knowing how long or how arduous this ‘crowdsourcing’ task would be. Within the first six weeks of leaning on my network I had [...]

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#10 of 12 types of Purple Goldfish (Convenience) – Chapter 21

September 6, 2011 Convenience

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Today is Chapter 21, the tenth of 12 different types of Purple Goldfish]
The 10th of the 12 types of purple goldfish surrounds the idea of ‘convenience’. A little unexpected extra that makes things easier for your [...]

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#3 of 12 different types of Purple Goldfish (Sampling) – Chapter 14

August 26, 2011 purple goldfish project

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Today is Chapter 14, the third of 12 different types of Purple Goldfish]
Sampling is the lowest hanging fruit in marketing
There may not be a more cost effective way for brands to drive purchase intent and conversion [...]

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Purple Goldfish Video Podcast Episode #39 – Introducing Green and Golden Goldfish

July 10, 2011 purple goldfish video podcast

Episode #39 – Purple, Green and Gold
Jack and I sit down to discuss:

two additional types of goldfish: green for employees and gold for your best customers and employees
talk about where the three colors come from
offer a recent example from The Taco Truck

Click here to subscribe to the Podcast in iTunes
Today’s Lagniappe (a little something extra) – [...]

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Purple Goldfish Video Podcast Episode #38 – Izzy’s

June 12, 2011 purple goldfish video podcast

Episode #38 – With a little extra on top for good measure
Jack and I sit down to discuss:

review the differences between a market economy and a gift economy
talk about a hybrid called the ‘lagniappe economy’
offer an example from Izzy’s Ice Cream from St. Paul, MN
explore the IZZY scoop
look at another cool extra at Izzy’s using [...]

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Purple Goldfish Video Podcast Episode 37

June 5, 2011 Gift Economy

Episode #37 – Exploring the concept of a ‘Gift Economy’
Jack and I sit down to discuss:

the difference between a market economy and a gift economy
review the post, “Marketing Lagniappe – Powered by the Gift Economy”
explore the concepts of ’surplus’ and ‘reciprocity’
the idea of layering gift economy principles on top of market economy transactions
preview the next [...]

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Need Your Vote: The Final Four on the #marchto800

May 7, 2011 purple goldfish project

Introducing the Finalists
Back in March I announced a contest called the March to 800. I was channeling a little March Madness to round up a field of 64 purple goldfish.  The reason was to celebrate reaching the milestone of reaching #800 in the Project.

The winning entrant will receive an engraved Apple iPod shuffle [Engraving "Little [...]

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A Few Good Fish

May 5, 2011 purple goldfish project

My Top 5 on Cinco de Mayo
Guest post by Jack Campisi of engage121

The journey to 1001 examples of Marketing Lagniappe has been amazing so far. I can’t believe we have reached 800. There are so many great examples, but here are a few of my personal favorites from the latest bunch of submissions:

#732 [...]

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Purple Goldfish Video Podcast Episode #36

May 5, 2011 purple goldfish video podcast

Episode #36 – Season Two Kick-off
Jack and I launch Season Two of the Vodcast.
We discuss:

the meaning and origin of marketing lagniappe
why it can be a game changer
an update of where we are in the Purple Goldfish Project
why we call it a purple goldfish
why it’s not a substitute

ENJOY THE VODCAST:

Click here to subscribe to the Podcast [...]

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