January 1, 2010
purple goldfish project
Apple listed as #148 in the Purple Goldfish Project Graham Corneck weighs in on lagniappe, the iTouch and his thoughts on the Kindle: #148. From Graham Corneck regarding The Apple iTouch “Generally, it seems that the companies that do well with lagniappe are the ones that have it permeate through every aspect of their business. […]
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January 1, 2010
purple goldfish project
A week before we celebrated Thanksgiving I launched PROJECT: Purple Goldfish. I’m on a quest to collect 1,001 stories of marketing lagniappe for my upcoming book, MARKETING LAGNIAPPE – In Search of Your Purple Goldfish. For each example I am donating a non perishable food item to the Thomas Merton Center in Bridgeport, CT. The response […]
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