From the monthly archives:

February 2011

Broo Beer literally shares the love when you buy a case

February 28, 2011 purple goldfish project

Buy a case and get 10 shares of stock… I’ll drink to that #723 in the Project was submitted via e-mail by Justin McCarthy: Here is a YouTube video on Broo Beer’s latest promotion: Broo’s latest promotion includes giving shares of the company’s stock with every carton you purchase online [editors note: In Australia a […]

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Starbucks slows down to deliver a wonderful customer experience

February 27, 2011 purple goldfish project

Take your time and deliver a consistent product #663 in the Project was submitted by Veronica Fielding: “GLUE is a great acronym for something that will continue to become increasingly meaningful to the marketers that want to make a difference. GLUE comes to mind when I think of Starbucks telling its baristas to slow down […]

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Safelite repairs, Safelite replace, Safelite does a little extra

February 26, 2011 purple goldfish project

This one leaves no fingerprints or dust #706 in the Project is submitted via e-mail by Lee Silverstein: “As I wrote about in my blog post “Adding Value Doesn’t Have To Cost A Nickel” After replacing your damaged windshield, Safelite Auto Glass cleans ALL of your windows and vacuums the interior of your car. Love […]

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Lolita has a purple goldfish that melts in your mouth

February 25, 2011 purple goldfish project

A sweet handspun extra is on the menu #701 in the Project was submitted via e-mail by Matt Sheehan of ‘The Good Men Project‘: In Matt’s words: “How are things with you? I see that the Purple Goldfish Project is moving along swimmingly (horrible joke, I know). Anyways, I was out to dinner in the […]

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Purple Goldfish Top Ten List #14 (651-700)

February 24, 2011 purple goldfish project

Please RT —> The 14th Top 10 List from #651-700 in the Project Hello 700 Club.  Move over Pat Roberts, you’ve got company. Not a clinker in this crop of 50, but here are the ones that were left standing: Drum roll please . . . 10. Westin St. Francis #672.  “As a favor to guests, one […]

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Susan Wendy Salon goes the extra mile when adjusting to clients needs

February 23, 2011 purple goldfish project

Finding ways to be helpful during turbulent times #357 in the Project comes from a comment on the the ‘What’s Your Purple Goldfish’ post authored by Kelly Ketelboeter. Susan Schoedel of Susan Wendy Salon in Palatine, IL writes: “After many experiences with receiving “purple goldfish”, it is so nice to have a forum to share. […]

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Metropolis Performing Arts has a sticky lagniappe

February 22, 2011 purple goldfish project

Save the date stickers are an added touch #332 in the Project comes via a subcriber of the Metropolis Performing Arts Center: “We have season tickets to our local theater, Metropolis Performing Arts in Arlington Heights, IL. When we receive the tickets in the mail, included are round Metroplis stickers that I can use to […]

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Scooter’s shows an interest and connects with customers

February 21, 2011 purple goldfish project

Coffee and Conversation #342 in the Project was submitted by Heather Otto: “The barista remembered me. I was running a 1/2 marathon weeks before and he made sure to ask about it: thoughtful” Here’s a peak at Scooter’s with vocals by Paul and Art: Marekting Lagniappe Takeaway: Know Thy Customer.  Be interested and willing to […]

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Pizza Express delivers with a ‘get well’ pizza

February 20, 2011 purple goldfish project

Taking care of a loyal customer in need #364 in the Project was submitted by Jed Langdon from a comment on the post “What’s Your Purple Goldfish?”: “Hi Kelly. I promised a Purple Goldfish and here it is, sorry it has taken so long! My girlfriend’s father is a HUGE Pizza Express fan and I can […]

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Rite Aid goes the extra mile via the follow up call

February 19, 2011 purple goldfish project

The Follow Up call is a little thing that makes a big difference #365 in the Project was suggested by Barry Dalton of Customer Service Stories Barry referenced a post from Kristina Evey. Here is an excerpt from Kristina: Rite Aid “I love being a mom more than anything else in the whole world, even […]

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